Study On Benefit Distribution Of Rice Agricultural Products Supply Chain Under The Background Of E-commerce

With the popular use of mobile internet and the continuous development of e-commerce for agricultural products,the supply chain model for rice agricultural products has also undergone great changes.In the context of e-commerce,many new models have emerged in the rice agricultural products supply chain,but due to the relatively short development time and the complex relationship between the members of the supply chain,each member of the supply chain has different interests and demands,and is both an interdependent economic community and a conflict of interests.In order to promote its sustainable and stable development,improve the efficiency and reduce the cost of distribution of rice agricultural products,the distribution of benefits among its supply chain members is worthy of in-depth study.In order to promote its sustainable and stable development,improve the efficiency of the distribution of rice agricultural products and reduce distribution costs,the issue of benefit distribution among its supply chain members deserves in-depth study.The main work of this paper is as follows.(1)On the basis of sorting out the status quo of domestic and international research and definition of concepts,the research summarises the four types of rice agricultural product supply chain models currently existing in production,analyses the main factors affecting their benefit distribution,and clarifies the problems in the process of supply chain benefit distribution and the reasons for them.(2)A three-tier rice agricultural products supply chain benefit distribution model consisting of rice agricultural products producers,rice processing enterprises and e-commerce platforms in the context of e-commerce is constructed,including a model of the benefits of each cooperative body under different cooperation models,and a model of the benefit distribution of each member of the three-tier rice agricultural products supply chain under different cooperation models based on the Shapley value method.(3)Based on the AHP-Topsis method,the adjustment coefficient evaluation index system was established by considering input factors and risk factors,and an adjustment coefficient calculation model was set up to determine the benefits obtained by supply chain members based on their contribution in the supply chain,so as to adjust the distribution of benefits among members in the actual operation process in a relatively fair manner.Through specific case studies,the feasibility of the benefit distribution method proposed in this paper is verified.The research results can provide a basis for decision making on the distribution of benefits among members of the rice agricultural product supply chain,and can promote the virtuous cycle of the three-tier rice agricultural product supply chain in the context of e-commerce,and put forward countermeasures and suggestions for the stable development of the supply chain,which can provide reference for other similar agricultural product supply chains on the distribution of benefits.