Research On The Impact Of Strategic Transformation Of Internet Enterprises On Financial Performance

With the development of "great wisdom moving cloud" information technology,the Internet industry has entered the industrial Internet era.Internet enterprises ushered in a new round of opportunities and challenges.So,how should Internet enterprises conduct strategic transformation to cope with the changes in the industry? What is the impact of its strategic transformation on corporate financial performance?This paper adopts the case study method and takes the strategic transformation of Tencent as an example to conduct a case study.Based on Ansoff matrix strategy theory,core competence theory and platform strategy theory,this paper analyzes how Tencent chooses a development strategy suitable for itself according to the changes of internal and external environment,and realizes the improvement of financial performance.This paper first analyzes the historical development of the Internet industry in China,and introduces the current Internet industry is about to fully enter the field of industrial Internet.Then from Tencent profit model,organizational management,product thinking and other aspects of Tencent company in-depth understanding,and briefly introduced the process of strategic transformation of Tencent.In addition,the whole process of three strategic transformations of Tencent is analyzed from the perspective of the causes and paths of the transformation.The strategic transformation of Tencent is mainly driven by the development situation of the industry and the core competitiveness of enterprises.The strategic transformation path is developed by Ansoff’s "product-market combination" theory and platform strategy theory.Then analyze the attempt of Tencent holdings in e-commerce non-related diversification strategy.Finally,the paper analyzes the impact of strategic transformation on financial performance from three aspects: asset structure,accounting index and market index.It is hoped that the research of this paper can help other Internet companies to identify key nodes of industry transformation and make accurate strategic choices.