Research On The Development Strategy Of N Information Technology Company Under The Industrial Interne

Industrial Internet is a type of technological change,which improves the overall level of industrial development and realizes the cost reduction,efficiency increase,transformation and upgrading of enterprises.The industrial Internet is also an emerging economic model that drives economic growth and brings new opportunities for the development of the information industry.This paper studies the development strategy of information technology enterprises in the industrial Internet,and provides certain reference and guidance for enterprises in this field to plan new development directions.N Information Technology Company is a subsidiary wholly owned by N Group,which intends to build N Information Technology Company to a first-class information technology company.Regardless of several years of operation,the Company failed to achieve the tasks and goals expected by the Group with the existing business.Therefore,this paper takes N Information Technology Company as the research object and formulates a new development strategy in combination with the industrial Internet.First of all,it starts with the Company’s development status to understand the current operating conditions and existing problems.Then,appropriate strategic analysis tools are chosen to analyze and study the external environment,internal environment and strategic choices of the Company under the industrial Internet.Among the analyses,PEST and Michael Porter’s Five Forces Model are used to analyze the external environment such as the macro environment and industry environment of the Company under the industrial Internet.In the internal environment analysis,the resource and capability model is adopted to analyze the resource conditions and capability conditions of the Company.For the strategic choice,SWOT quantitative model is applied to choose strategies for the Company.Finally,the overall strategy,business layer strategy,function layer strategy,strategic goals and strategy implementation countermeasures are formulated for the Company.Through the strategic research of N Information Technology Company under the industrial Internet,this paper believes that the Company’s strategy is a positive SO strategy by focusing resources,capabilities and conditions on the development of industrial Internet to transform it into a platform company,form differentiated competitive advantages,and grow into a well-known domestic industrial Internet enterprise in the next 6 years,bringing 5 billion yuan revenue to the Company,so as to realize the strategic layout of the Group in the information industry.