The Strategic Transformation And Financial Effect Of Haoxiangni Jujube Industry In The Context Of Internet Plus

Internet plus is the result of the further practice of Internet thinking.Its emergence has not only promoted the advancement of society,but also made the development model of the traditional enterprises constantly changing.In this context,for every traditional enterprise in the process of strategic transformation,the Internet thinking should be fully integrated into their transformation and upgrading.They need to give full play to their own advantages,and be good at using information technology and Internet platform to create opportunities.They also need to adapt to the changes of new era,from product design to marketing strategy.Based on the background of Internet plus and its way of thinking,based on the comprehensive review of relevant literature,this paper analyses the development status of traditional agricultural products processing industry based on information asymmetry theory,strategic change theory and synergetic effect theory.The results showed that the overall revenue growth rate of the industry decreased markedly,the influence of market demand on the structure adjustment increased,the whole industry's management idea gradually changed,meanwhile,the whole industry also faced the problem of excessive circulation cost,narrow sales channel and limited innovation research and development.However,the development of Internet Information technology has brought new development opportunity for agricultural products processing industry,new consumer groups are emerging,consumers ' buying behavior is also producing new changes,which requires enterprises to make appropriate changes in the competition of core products and special services.Hao XiangNi,as a leading enterprise of agricultural products processing industry,the company also faces difficulties in marketing channel expansion and product structure adjustment in recent years.In the Internet plus mode of thinking driven,I think your company in order to achieve the company's continued development and growth of the overall strategy.The first choice in the functional level of strategic transformation,change the past a single line sales model,and actively expand the online sales channels,take the external development approach,mergers and acquisitions of Baicaowei E-commerce Limited Haomusi Food Company.Through the strategic transformation of marketing function strategy,the advantage of Internet plus has been fully exerted,and the product structure has been enriched,and the business level has been changed from the intensive strategy of the past to the relevant diversification strategy.Short-term performance analysis shows that Hao XiangNi.The company's mergers and acquisitions have achieved a preliminary success,at the same time,the financial indicators after the merger has been significantly improved,operating performance is rising,the profit forecast is growing,highlighting the synergy of mergers and acquisitions.This case provides a good reference for the way and mode of the same type Enterprise strategy transformation.