Research On The Strategic Development Of Jitou Hotel Group

Since the reform and opening up,the tourism industry has been booming and flourishing.Data from the China Tourism Research Institute shows that China's tourism economy will continue to maintain a faster growth rate than GDP growth in 2019.Due to the change of people's consumption concept,the tourism consumption market is getting bigger and bigger,and with it,the demand for tourism-related industries is increasing and the requirements are constantly increasing.Among the six elements of tourism: "eating,living,transporting,traveling,entertaining,and purchasing," hotels,as carriers of accommodation elements,occupy a very important position.The demand for hotels in the development of the tourism industry is also increasing day by day.From the pursuit of simple accommodation in the past to the pursuit of better quality and better services,this requires the hotel industry to provide more quality products and services.Meet the needs of the market and consumers.In recent years,the hotel industry has been affected by the environment of prices,energy,labor costs,and the market.In particular,the outbreak of the new coronary pneumonia in early 2020 has caused the hotel industry to encounter unprecedented problems.Problems such as difficult turnover and near bankruptcy.This article first gives a background discussion on the national tourism industry and the tourism industry in Jilin Province,elaborating on the current development status of the tourism industry and the development trend of the hotel industry in urgent need of transformation.Take Jitou Hotel Group and its two local Jilin hotels as an example Guocheng Hotel and Yuefu Hotel are the research objects,with the literature analysis method and survey interview method as the research method,based on the enterprise development strategy,PEST analysis method,Porter's "five forces" analysis model,SWOT analysis as the theoretical basis,through read a lot of research materials as a theoretical support,and make a full study of Jitou Hotel Group and its affiliated Guocheng Hotel and Yuefu Hotel.The main contents include: First,Jitou Hotel Group and its affiliated Guocheng Hotel and Yuefu Hotel gave a brief introduction,analyzed the main problems and reasons they faced during the development process,and concluded that profitability due to inaccurate positioning.Poor capacity,insufficient funds make reforms difficult,lack of talents,and weak informatization methods.The operating income of hotels under the Jitou Hotel Group has a downward trend.The human resources system still needs to be further improved,and the hotel's soft power and hardware facilities still need to be further improved.And other issues.The second is to analyze the internal and external environment of Jitou Hotel Group by using the PEST analysis method and the Porter Five Forces model,and on this basis,further use the SWOT matrix for analysis.At present,Jitou Hotel Group has a new state-owned enterprise image and credibility.Support,timely asset injection,popularization of hotel information systems,strong hotel brand influence,and other disadvantages,as well as the disadvantages of companies at the initial stage,inadequate corporate governance structure and organizational structure,insufficient funds,etc.,and carried out opportunities and threats to the external environment The analysis shows that the development strategy of Jitou Hotel Group should be to give full play to its own advantages in the development process,avoid its own disadvantages,and combine the opportunities of the external environment to break the threat of the external environment to ensure the smooth operation of the enterprise,so it chose Expansion Strategy.The third is to formulate implementation measures and safeguards in accordance with the selected expansion development strategy.Jitou Hotel Group should promote the effective implementation of the development strategy of Jitou Hotel Group by building a group information platform,strengthening human resource management,enhancing the group's financing ability,and strengthening core element management.At the same time,by improving the organizational structure,strengthen the construction of human resources,strengthen the informatization infrastructure,and improve the company's system to ensure that the development strategy of Jitou Hotel Group is guaranteed.The final conclusion is that first,the realization of brand building and output is the ultimate vision of the development of Jitou Hotel Group.Through the integration of hotel resources in the province,the model of combining "light assets + heavy assets" is used to create an independent hotel brand in the province.When the brand building has a certain market share and influence,the brand output is realized to ensure social benefits and the environment.At the same time as the benefits,it will increase the economic benefits of the enterprise and further expand the brand's influence,turning the Jitou hotel brand into a provincial leading and domestic first-class brand.Second,the realization of differentiated management is the basis for the development of Jitou Hotel Group.Through differentiated management,on the one hand,the services and products provided by Jitou Hotel Group are different in form,and products and services are provided according to different hotel scales,characteristics,and characteristics.On the other hand,Jitou is implemented through differentiated management.The precise positioning of each hotel under the hotel group,in the context of building a group hotel,realizes the differentiation of the operation,service objects and audience of each hotel to complete the hotel positioning.