Research On The Brand Strategy Of ChangSha Dong Xiu Convenient Hotel

China's accession to WTO, Beijing's successful bid to host the Olympic Game, the advent of economic holidays, the hotel industry faces severe competition and development opportunities. Foreign investment, Beijing and the coastal areas of the economy hotel chain to the mainland one after another development, tourists and the general public, the business staff of the passengers continues to raise, the market for clean, convenience and economy of the growing demand for accommodation strong, the market prospects Very good.Well-known multinational corporations are interested in the Chinese tourism market after coincidentally aimed at the budget hotel market, hotel investors and foreign hotel management companies, have formed a common understanding: the recent high-end hotel development in China is not the best investment choice And economic development of the hotel is the hotel of new opportunities. Economic hotels have become a new hot spot for investment.In this paper, I will analyze the main contents of Changsha East showing a convenient hotel budget hotel brand strategy and implementation. In the framework of research, mainly in the domestic and international economic development of the hotel as the background, analysis of Changsha East show the status quo is extremely convenient hotel brand strategy. The whole research article is divided into five parts: the brand associated with the basic theory; brand and the need for the rich connotations of the brand strategy; then how to make efforts to Changsha East Discovered Convenient hotel for the economic construction; the hotel brand strategy countermeasures and so on.In research methods, the paper has taken three ways. Firstly, literature reference, access to the relevant domestic and international economic development of the hotel brand and the status of historical information, check on the brand strategy and related issues of some books. Secondly, the case analysis, some economic analysis of the domestic and international hotels in the implementation of brand strategy, and learn from successful experiences as I used. Thirdly, the comparison of Chinese and foreign, on the Chinese economy hotel brand strategy competitiveness of a comparative analysis, comprehensive analysis, based on a clear show of Changsha East convenient hotel brand strategy and the implementation of the gap between the reality of direction. From the economic development of the hotel start with improving the economy of the hotel management, improve the economic competitiveness of the hotel brand and become a hot topic. Attention to and study the economic development of the hotel on the economy hotel brand-building strategy, obviously has a great sense of the times and economic value. Changsha East Discovered convenient hotel a useful study and made certain economic benefits.