Studies For Extension Strategy On State-Owned Hotel Collectivization

Hotel Group development strategy has become an important strategic tool to achieve domestic and international hotel market development, as the hotel has a large resource of the railway system, because the hotel itself operate relatively closed, has not been fully to the market, advanced management philosophy is not enough, the management system the reason is not perfect, lack of specialized personnel and other aspects, there is no real implementation hotel Group development strategy, but with the reform of separating the railway, the railway companies have to market, railway hotel professional management, management of large-scale reform process also continues to accelerate, this excellent hotel for the railway assets, the Group has become a market development strategy to accelerate its development of the inevitable choice.Aiming at this problem, after a lot of research and demonstration, to the railway industry to implement all aspects of the hotel group development strategy, in-depth research. The first chapter describes the major foreign hotel group development strategy theories and different modes introduced in three stages-owned hotel group development experience and domestic hotel group development trend of the future of the four, and the main content of this paper; Chapter Overview and implement well-known state-owned railway group development strategy, mainly a combination of state-owned enterprises SWOT analysis, implementation profile well-known hotels such as the development of enterprise groups, focusing on the process of implementation of the rail industry hotel group development and Overview; constraints Chapter Railway hotel Group development strategy development, mainly from three institutional factors, external environmental factors and internal factors, such as management of railway development of the Group’s constraints and problems in the study; Chapter IV Railway hotel Group strategy selection and implementation of the proposed analysis, mainly through the railway hotel IFE analyze internal factors and external factors Railway hotel EFE analysis, strategic choice Railway hotel group development, namely:to take growth and building strategies.Meanwhile, this paper based on research and analysis of the situation, the implementation of the railway hotel development group proposes seven specific business proposals.