Research On M Securities Company Operate The Wealth Management

China’Securities Industry has become stronger and more powerful after over decades rapid development of China’s Securities Market since the first securities company has been founded in China25years ago. China’s Securities Industry has become an important part of China capital market and even the Chinese economy. But the development of Securities Industry is unbalance today because over half income and profit sources of China’s Securities Industry are brokerage. The tough competition of Securities Industry has made the brokerage lower constantly and also greatly reduced the main source of revenue of most of securities companies. It’s a huge challenge to China’s Securities Industry that how to overcome the operating dilemma in order to avoid the circle of Price war and transform their profit model.This paper firstly describes the M securities company’s shareholder background and business structure and operating achievement. It focuses on modern enterprise development strategy to analyses the external economic environment and industrial competition and internal operation of M securities company through using the PEST Method, Michael Porters Five Forces Model and SWOT Analytical Method. It’s drawn a conclusion that M Securities Company should operate the Wealth Management. Because there are more and more high net wealth clients in china meanwhile the competition of the Weal Management is not intense relatively. M Securities Company should dependent on the great numbers of high net wealth clients at its service and the controlling shareholder’s resource and broad investment experience while attracting high intelligence talents to carry out the Wealth Management for avoiding the price war. By the studies of process, service, groups, investing, client selecting and risk control on the Wealth Management, and analyzing those implementation conditions on the structure changing of the operation department, professional talents training and market developing to formulate the Wealth Management program.It’s my wish to help the M Securities Company transform its profit model into the new one through my studies and find an appropriate way for the lasting developing of the M Securities Company. I also wish that my studies may give some help to those securities companies in the same situation.