Research On Development Strategy Of Changchun Baike Biotechnology Company

The biopharmaceutical industry is the industry with the most extensive application of biotechnology.In the National High-tech R&D Program of China(863 Program),biotechnology is the highest priority project in the program.Biological vaccines are an important direction for biopharmaceuticals.Changchun Baike Biotechnology Company is a high-tech enterprise integrating research and development,production and sales of biological products and innovative drugs.With the continuous development of the biological vaccine industry and the increasing competition in the industry,if Changchun Baike Biotechnology Company wants to occupy a stable market position in the fierce market competition and achieve long-term development,it must formulate a practical development strategy to respond to the industry trend.This article is mainly divided into four parts,the first part of which introduces the research background and significance of this paper,as well as the theoretical basis of application.The second part is the development status and problems of Changchun Baike Biotechnology Company.At this stage,Changchun Baike has over-reliance on core products,and other products are progressing slowly;the domestic market share is relatively stable,but failed to go to the international market on a large scale;the overall plan is not The problem of perfection,the focus of funds is vague,and the cause of the problem is analyzed.The third part is the analysis of the company's strategic environment.It uses PEST analysis to analyze the external environment in which Changchun Baike Biotechnology Company is located.It is derived from the political,economic,social and technical aspects.The external environment within a few years is more beneficial to the development of Changchun Baike.Using the Porter's five-force analysis model to analyze the current competition status of Changchun Baike Biotechnology Company,the analysis shows that the competition threats to Changchun Baike have been weak in the past two years.Then the internal and external environmental factors of the company are divided by SWOT analysis method,and the company's current advantages,disadvantages,opportunities and threats are filled in the table for analysis to provide a basis for the company to formulate strategies.The fourth part describes the formulation and implementation of the development strategy in detail.The strategic planning goal of Changchun Baike is to continuously expand the scale of the enterprise by enhancing its own competitiveness,closely follow the national policy guidance,and become the most outstanding enterprise in the health industry and make its own contribution to the healthy China strategy.After SWOT analysis and the development goals formulated by the company,the ST strategy is more suitable for the future development of Changchun Baike,thus making a development strategy with diversification as the core.Do a good job in the company's overall planning and strategy implementation preparation,orderly construction to reduce overall operating costs.Strengthen R & D innovation and diversify development.Subsequently,a series of preparatory work and post-guarantee work for the development strategy of Changchun Baike Biotechnology Company were formulated.This paper hopes that through research on this subject,we can explore the development strategy suitable for Changchun Baike Biotechnology Company to find a way to rapid development,and provide some reference for the company's relevant operating department decisions to make the company's development more smooth.At the same time,formulate effective development strategies and implementation plans to provide reference value for other biopharmaceutical companies.