The Development Strategy Research Of Henan DR Biological Pharmaceutical Company Limited

With the improving of the national life and health level in our country,and the biological pharmaceutical industry in our country,especially in domestic biological pharmaceutical production and sales enterprises of great strength support,combined with domestic urbanization,aging,universal coverage expanded gradually upgrade,domestic biological products industry is facing huge opportunities for development.But at present,the product market products are very similar and differentiated,and there are not many enterprises with real strength and qualification.Taking Henan DR biological pharmaceutical company limited,for example,as itself is not the production entity product,as agent for the sale of biological drugs from the small and medium-sized enterprises,one of DR company relying on its own strength,is not easy to win a place in biological products market.How in the current circumstances of the risks and opportunities coexist,avoid enterprise scale small,relatively insufficient funds,such as weak,carry on the specialized channel sales advantages,suitable for their own strategic development goals,break through the current development bottleneck,to pave the way for long-term stable operation of the enterprise,Henan DR company at this stage the problem to be solved urgently.To the company's current business situation as the main research object,analyses its current in the existing problems and reasons in the process of operation,using the related theories and methods of strategic management,DR company for the strategic positioning and market segmentation,adopt the centralized and the differentiation strategy,according to the different characteristics of biological pharmaceutical and generic drug business sales,will operate the emphasis on biological products heavy usage and targeted medical department.At the same time,based on the DR company long-term professional and thorough sales channels to maintain advantage,avoid the generic drug market fierce competition,adopt differential marketing strategy and sales approach,obtain long-term and stable market share.