Research On Development Strategy Of Y Biotechnology Company

Bio pharmaceutical industry is one of the segments of the biological industry,is a strategic emerging industries,the future development of great potential.The new situation in the overall economy presents the trend of L type,as the bio medical industry Y biotechnology company how to combine the overall trend of the development of bio pharmaceutical industry,taking advantage of the technology available,through the development of suitable enterprise development strategy,has important significance to promote the company's sustainable development.This study uses related economic management theory of enterprise strategic management,industrial economics,combining with the development trend of bio pharmaceutical industry and Y company actual situation,using the research methods of interview,statistical analysis and case study combined with the research of Y company in the bio pharmaceutical industry development situation and the company existing development strategy the next problem.This paper uses the SWOT analysis method to build the strategic management analysis model,and analyzes the advantages,disadvantages,opportunities and challenges of Y company,and studies the advantages and disadvantages of SO,WO,ST,WT,etc..Through strategic analysis,this paper established the Y company to build a "strategic positioning in first-class biotechnology companies to highlight the main industry,diversified development",and we should take "integration strategy,development strategy of diversification strategy by the".On the one hand,continue to strengthen the plant extract industry,plant extracts to the extension of the downstream industry,to build the industrial chain integration;on the other hand,promote the diversification of the layout of the product,to develop health care products,food,medicine and cosmetics.In order to better implement the strategic measures,this paper considers that the Y company's strategic security system to do: one is to strengthen the company's internal management,give full play to the company's strategic guidance of the various departments,the two is the establishment of safeguard measures in technology development,financial management,human resources in these three aspects,the three is through the enterprise culture the development of the company on the implementation of the strategy to have a unified understanding,while relying on information technology as a means to improve the overall management efficiency,realize the strategic goal of security.