Research On Business Model Innovation Of A Company Based On Cross-border Thinking

From traditional Lantern Festival,family indoor lighting,to the development of modern lighting culture,lighting engineering enterprises with the theme of intelligent,green and healthy home lighting and providing the overall image of the city have entered a new stage of development.Intelligent lighting has been widely used in home,business,hotel,outdoor and other fields.Customization,subdivision and intelligentization will become the growth point of lighting enterprises in the future.Intelligent lighting division of labor is more detailed.Intelligent modules,cloud platforms,big data,sensors and other sub-areas are not only technical expertise,but also need application enterprises to be able to integrate systematically,providing unlimited business opportunities in the application market,smart cities,characteristic towns,smart parks and so on.In the aspect of urban landscape lighting,many cities include it in the management of key projects,requiring landscape lighting projects to fully integrate the historical and cultural heritage of the city,display unique lighting culture,project presents high starting point,high scale,high technology content,high cultural connotation,integration of industrial chain and other diversification.Requirement.The development of landscape lighting engineering industry and the upgrading of technology have made an indelible outstanding contribution to the construction and development of the city.In the process of transformation and upgrading of traditional lighting enterprises towards modern intelligent lighting integration enterprises,based on people's pursuit of quality of life,people's demand for application in lighting industry is more and more extensive,such as intelligent material federation,health lighting,environmental protection lighting,etc.Integration of intelligent lighting industry needs to be established in many ways.Cross border thinking transformation and upgrading,to achieve business model innovation.Based on the theories of Wei-Zhu's business model in China and the canvas theory of foreign business model,this paper combs the theory of business model innovation,and puts forward a new methodological tool to implement business model innovation with "Six Dimensions and Nine Elements Business Model Cross-border Thinking Innovation Model".This paper takes Company A as a case,analyzes the application of " Six Dimensions and Nine Elements Business Model Cross-border Thinking Innovation Model " in the cross-border thinking of intelligent lighting platform solutions,through the definition of business model,business model innovation,combined with the internal and external environment analysis of Company A,concludes the necessity of business model innovation.Finally,based on the canvas theory of business model and the six-factor business model theory of Wei and Zhu,the methodology tool of " Six Dimensions and Nine Elements Business Model Cross-border Thinking Innovation Model " is established,and the methodology tool of "s Six Dimensions and Nine Elements Business Model Cross-border Thinking Innovation Model " is applied to guide the business model innovation practice of A company.