| Since the beginning of 21 Century,electricity industry experienced a golden decade.In 2014,as a branch of e-commerce the cross-border electricity supplier emerged with the rapidly development.Facing such a huge market,the domestic electricity companies imported the cross-border electricity industry,such as Ocean Docks,Net Ease koala,Tmall international,but RED established in 2014 raced in the leading position,it has important significance to study the business model of Little Red book to explore the reasons for its success.Past research mainly discussed e-commerce business model in B2 C,B2B,etc.And few people research the success business code combining the model of C2 B and social economic.What is different from other cross-border electronic business platform,is its unique social economic factors and C2 B model in its business model and that occupies an important position in the study.Based on arrangement and classification of the model of the cross-border electricity suppliers,community economy,business model related literature and theory,the paper use the main factor of the business model canvas to analyzes the business model of the little red book,such as the main core resources,key processes and profit model,and then found the business model innovation and improvement of the Little Red book;and puts forward five suggestions to follow the process of the development of cross-border electronic business platform in accordingly,such as seizing the market trend and the trend of the Internet to keep the advantages of innovation,timely finding the needs of users so as to realize the value proposition,dispelling doubts about the user of the cross-border import genuine products,timely using the new forms of social economy and live interaction,in addition to adhere to the supremacy of the user trying to improve and provide a useful reference and inspiration to enhance business model for the Little Red book of cross-border electricity providers and other enterprise. |
PDF Full Text Request