Research On The Innovation Of Business Model Of Cross-Border Electronic Business Platform

Relying on the rapid spread of the Internet,commerce and trade reach a wider area in the circulation.As to new model,e-commerce integrates the traditional line of business resources,making the goods can be smooth sales to consumers around.In recent years,Cross-border e-commerce as a new business model,which greatly solved the trade information asymmetry of imports and exports.Cross-border business platform for the development of a more perfect representation of the United States Amazon,China's cross-border business platform is still in the study of electricity,Alibaba's cross-border electronic business platform called AliExpress is the fastest selling speed through the most representative case.At present,the business model of China's cross-border electronic commerce platform is still in the exploration,this paper to Alibaba AliExpress,for example,to study China's cross-border business platform for business models and innovative strategies.Firstly,it summarizes the research and theory of business model innovation,and the business model and innovation elements of Internet enterprises.Secondly,on the basis of expounding the business model and innovation of cross-border electronic business platform,the paper analyzes the business model of cross-border electronic commerce.Thirdly,through the comparative analysis of the strengths and weaknesses of the domestic and foreign typical cross-border electronic commerce platform,the paper explores the innovative development of the business model of the cross-border electronic business platform through the comparison of the advantages and disadvantages between AliExpress and Amazon,Lightinthebox and DHgate.Finally,the paper studies the innovative countermeasures of the business model of cross-border electronic business platform,and discusses from the aspects of platform shopping guide,trading system,value-added service,advertisement marketing,cross-border logistics and property right protection.As an important cross-border electronic business platform in China,AliExpress is representative in business model operators.The research results of this topic have practical significance for the development of cross-border electricity supplier in China,and can be used as cross-Business model innovation and development to provide some inspiration.