Research On The Development Of Tourism Policy In The Case Of Tatarstan Republic

Tourism is one of the main sectors of the world economy,attracting many economic benefits to the destination regions.In tourism,policy plays a fundamental role,since government action is necessary to redirect tourism activities to the desired end results and to maintain clearly defined goals set out in the vision of the future.The Russian Federation has a high tourist and recreational potential.However,the country's "tourist" potential is not being used-far from it.In total,21.3 million people visited the Russian Federation In 2018.foreign citizens,of which about 15 percent' arrived for tourist purposes,while according to the forecast of the world tourism organization of Russia at the appropriate level of development of tourist infrastructure is able to receive up to 40 million foreign tourists a year.To change the current situation requires active state participation in the solution of such industry problems as: high costs for the construction of civil engineering infrastructure for new tourist and recreational complexes(including the electricity network,water supply,transport network,sewage treatment plants);the lack of available investors with long-term credit instruments(e.g.project Finance)with interest rates,allowing to cover investments into objects of tourist-recreational complex in the acceptable time for investors;low quality of training of industry personnel and,accordingly,the services provided.To develop the tourism industry in the Republic of Tatarstan(TR),significant steps have been taken in recent years to improve the regional model of tourism development management.To strengthen the position and develop the tourism sector in the region through the creation of comprehensive targeted programs,the target policy of "Development of tourism and hospitality in the Republic of Tatarstan for 2014-2022" was created.However,the regulatory process has not managed to avoid a number of problems that reduce the effectiveness of state management influence on the tourism sector in the region.We analyzed the problematic aspects of government regulation impeding the strategic development of the tourist industry,among which highlighted the actual aspects of government regulation.The study assessed the applications for the development of tourism in the region of program-target method as a tool for strategic planning and management.For this has been studied the experience of implementation in TR state target program of regional tourism development,it was considered correct forecasts,the situation in their basis,to achieve the targets of it.On the basis of the study justified the presence of a number of issues of legal support of management of development of tourism in TR,which led to poor performance of the program,failure to achieve anticipated management unit planned qualitative and quantitative economic indicators of the tourism industry in the region.Also,comprehensive study of problems related to the strategic development of tourism,as well as the formation of an effective organizational and economic mechanism for strategic management of the regional tourism industry was done.The classification of tourist and recreational resources of the Republic was carried out,taking into account the features of the natural and recreational potential of the region,historical and cultural heritage,as well as the level of development of the tourist infrastructure of the region.Strategic SWOT analysis of tourism development in the region,which allows using strategic management tools to assess the state and potential opportunities for tourism development in the region.Proposals for a system of long-term planning of personnel needs and their training for the regional tourism industry were given.For the quantitative analysis we conducted survey in order to evaluate perception of tourists,who have travelled to the TR.The survey was created with the help of the Survey.com website,which is convenient tool to capture the voices and opinions of the people who matter most to the study topic.The survey instrument contained questions with several answer options.The statistical package SPSS 23.0 was used for data analysis.Recommendations to improve the quality of existing program management of tourism development mechanisms have been proposed.The method of quantitative assessment of the socio-economic impact of tourism in the region was proposed.Our proposed methodology is supposed to use not just individual indicators of the socio-economic efficiency of tourism,but also their combination in interrelation and interdependence and includes three stages: collecting the statistical data,calculating the statistical indicators,forecasting and giving recommendations about impact on the current policy.Sum it up,this paper examines the relationship between tourism and public policy in the Republic of Tatarstan in terms of descriptive and secondary data analysis,in order to contribute to a deeper understanding of tourism issues in terms of the concepts and policy formulations to be adopted in different tourist areas.The analysis of a current condition of sphere of tourism in the Republic is carried out.The basic problems of development are revealed and necessity of creation and introduction of the uniform complex program of development is shown.The findings indicate local people are the best source of information to measure policy's performance.Furthermore,the future and development of tourism industry depends on collaboration between the local people,tourists from other regions/countries and the government.To achieve this,an interactional approach to urban development is recommended.