Research On The Development Of Internet Financial Business Of Agricultural Bank Of China Huangdao Branch

In recent years,with the rapid development of Internet technology,Internet enterprises have rapidly infiltrated into the traditional financial service system,which has spawned Internet financial models such as third-party payment,network financing and e-banking.With the deep integration of traditional finance and Internet technology,new financial products and financing models are emerging.Due to its low operating cost,high product efficiency and application rate,and no geographical restrictions,the Internet financial service model has attracted customers of different levels,met the needs of more financial consumers,and expanded the service content from simple payment to consumption,crowdfunding,P2 P network lending New areas such as loans.The traditional commercial banks represented by Agricultural Bank of China are facing challenges.Restricted by the single product category and insufficient staffing,the development of Internet finance business of commercial banks is relatively slow,especially in County branches.How to use the advantages of traditional business,accurately grasp customer needs,position customer groups,and make good use of the "Internet" + ” "Cloud computing" and "big data" and other emerging technology platforms,as well as how to strengthen the reserve of Internet financial talents,improve the staffing of grass-roots outlets,and promote the advanced technology and concept of Internet finance,are all problems that need to be studied and solved.Based on the actual development of Internet business in Huangdao Branch of Agricultural Bank of China,this paper analyzes the Internet financial business environment of Huangdao Branch with Porter's five forces model,and conducts research by means of literature research and case study,aiming to explore the development countermeasures of Internet financial business suitable for Huangdao Branch.The research includes six aspects: The first part analyzes the background of the development of Internet finance,combs the internal and external research literature,and puts forward the research framework of this paper;The second part summarizes and summarizes the relevant theories of the development of Internet finance of commercial banks;The third part summarizes and introduces the general situation of the development of Internet finance of Agricultural Bank of China Huangdao Branch,and analyzes the industry environment with the theory of five force model;The fourth part Part of the analysis of the Agricultural Bank of China Huangdao Branch in the development of Internet finance problems and causes;The fifth part of the reasons for the existing problems to improve the program,the formation of Agricultural Bank of China Huangdao Branch Internet finance business development countermeasures;The sixth part is the conclusion and outlook.According to the research,the following measures should be taken for the development of Internet Finance in Huangdao Branch,a commercial bank: to enrich the financial construction of Internet scene by taking the palm bank as the starting point;to follow the market closely,to provide precise merchant services and expand the scale of receipt;to give priority to the development of Internet loan business and fully tap the target customers;to integrate the development of offline traditional financial mode and online Internet mode and give full play to each other In terms of advantages in the field,take the "three rural" business as a model,make new features,and make brand effect;build a customer manager team with internet service awareness and offline service awareness;focus on the transformation and overall consideration.