Research On The Development Strategy Of Hongdu Branch Of CCB Under The Background Of Internet Finance

With the continuous development,transformation and innovation of Internet information technology,Internet finance has developed rapidly as an innovative financial model.After the "Internet plus" strategy was put forward,Internet Finance in China has entered a rapid development track.The penetration and integration of the Internet industry and financial industry is irresistible.Mobile payment,online financing and other Internet transactions show great advantages in the competition with offline transactions,which has a great impact on the development of China’s commercial banks.It can be said that the rapid development of Internet finance has many impacts on the traditional banking industry.Commercial banks need to pay attention to it and constantly improve their development capabilities in order to adapt to the new competitive environment.Therefore,in the era of science and technology finance,how commercial banks provide better services,develop new customer groups,give full play to their own advantages and improve their core competitiveness becomes particularly important.How does Hongdu Branch of CCB,as a traditional commercial bank,stand out in the double competition of the same industry and the Internet,and improve its market position while maintaining its original foundation,is the article.The core issues of the study.Firstly,through the study of domestic and foreign literature,this paper defines the concept of Internet finance,introduces the development process of Internet finance,and briefly analyses the current situation of Internet Finance in China.Then,by analyzing the current situation of Hongdu Branch of Nanchang Construction Bank,this paper analyses its existing problems and a series of problems brought by the rapid development of Internet finance to China Construction Bank.Influence.At the same time,SWOT analysis method is used to analyze the strengths,weaknesses,opportunities and threats of Hongdu Branch in Nanchang.Finally,combined with practical experience,this paper puts forward some targeted countermeasures and suggestions on how to adapt to the Internet financial environment,improve development ability and enhance competitiveness of Hongdu Branch of Construction Bank,including the specific plans of location,direction,products,services,science and technology,marketing,personnel,etc.,in order to realize the optimization of network layout,intellectualization of equipment,and improvement of customer service experience.Hongdu Branch of Construction Bank should follow the trend,make full use of its own advantages,combine with Internet technology innovation,in order to achieve its own sustainable development.