Research On The Internet Finance Innovation And Development Strategy Of Bank Of China A Sub-branch

With the rapid development of internet technology in recent year,internetfinance,which represented by third party payment,P2 P online lending and electronicbanking,suddenly appeared on the history.Internet finance which advancing rapidlyis changing people’s consumption habits and needs of financial services,which impacting on commercial bank’s traditional business model.It will also create a lot ofnew financial service demand which will be a huge market space in the future,it is worthresearching.This paper uses the methods of literature research,induction and deduction,and case studies to study the impact of Bank of China and online financial products,Internet finance on A sub-branch competition environment and traditional business.Analyze the status of China’s Internet finance development,analyze the problems of A bank in the development of Internet finance,and use SWOT model to analyze the advantages,disadvantages,opportunities and challenges of Bank of China’s Internet finance business.Based on SWOT analysis,formulate innovative development strategies,including strengthening talent training mechanism,accelerating data warehouse construction,implementing market expansion strategy,establishing technical cooperation alliance,gradually improving user experience,and strengthening innovation mechanism construction.Develop network financing,launch Internet wealth management products,create open platforms and E-community,and other practical approaches and innovative suggestions suitable for the development of A-bank,and improve the implementation of safeguard measures.Through the research of this paper,I hope that I can propose new ideas for the development of Internet finance in the A bank,and also provide reference and inspiration for other peers in the industry.A bank should give full play to its advantages,make good use of the opportunities of the current era,learn from each other’s strengths,challenge itself,improve its body,focus on talent training,process reengineering,value customer experience,strengthen data management and control integration,and improve internal management level.Measures to actively respond to the development of Internet financial services and achieve sustainable development.