Research On The Internet Finance Development Strategy Of Bank F Inner Mongolia Branch

Along the development of the internet technology is becoming increasingly mature and rapid development in recent years,the rapid development of internet finance,also as the gradually popularization of the development of third party payment and the network lending platform of the internet,has changed the public awareness for financial services,but also has a great impact on the traditional business model of commercial banks.In order to cope with the changes and challenges brought by internet finance,traditional finance institutions have begun to transform and develop into the boom of internet finance and achieve common development through cooperation with internet companies.Based on this,how to rapidly adapt to the change of customer needs,enhance customer experience and speed up cross-border resource integration to provide comprehensive products and services,enhance data analysis and research capabilities to enhance operation level,is worthy of research and discussion.F bank Inner Mongolia branch is located in the Midwest China,internet banking is compared to the economically developed coastal areas is still in the initial stage,how to deal with the financial situation of the current development of internet,how to actively innovation,how to explore new business growth is a question need to be addressed in the future for F Bank branch in Inner Mongolia.In this context,the development status and the future trend of internet finance and internet finance impact on commercial banks are analyzed in this article,focusing on the existence of F bank Inner Mongolia branch of the development of internet finance problems,that under the current situation,F bank Inner Mongolia branch is facing challenges in the traditional business model,business and market share customer maintenance,F bank Inner Mongolia branch should be combined with its own channels,a huge customer base,improve risk control system and the ability of financial services professional advantages,actively meet the rapid development of internet banking is the trend,through multiple channels to analyze large data mining customers to achieve precision marketing,strengthen the application and business channel platform to promote and perfect the risk prevention and control measures,improve internal control and management level,and constantly promote the health of the internet finance business sustainable development.