Research On The Development Strategy Of Internet Finance In Jiangsu Branch Of Construction Bank

Internet banking is the combination of information technology and financial innovation. The era of big data,the network is being constantly eroded financial inherent territory of commercial banks and other traditional financial model. Internet as the representative of modern information technology, especially the third-party payment, mobile payments, social networks, search engines, big data and cloud computing, making Internet banking has been rapid development, which commercial banks business model and profit model service model presents a significant challenge. As the system is important for national commercial banks, China Construction Bank must actively respond to the financial impact of the Internet. Therefore, the study of the bank’s Internet banking business development strategy is of great significance. From the social point of view, the development of online financial services is to promote "inclusive financial system" an important part, is to make the general public to share the importance of financial innovation in the form of income; From the perspective of economic stability,a good network of financial development strategy helps to keep inherent function of banking intermediation, solid market position of commercial banks in the Financial Times of the Internet, is conducive to maintaining macroeconomic stability and avoid departure from the virtual economy with real economy.This article Guizhou Branch of China Construction Bank Internet banking business, as well as analysis of the external environment, the use of SWOT analysis method development strategy for the Internet finance a comprehensive analysis, implementation planning and analysis results are presented in conjunction Guizhou Branch of Internet financial services and embodiments, and gives appropriate safeguards. Studies have shown that the development of Internet banking services Guizhou branch in a relatively backward situation, strengths and weaknesses exist. Guizhou Branch to achieve rapid development, it must be implemented at the same time the head office of the development plan, local conditions and actively promote the development of location of Internet financial services, and start from the other systems, regulatory and technical point of view to provide more comprehensive protection. And people’s daily lives a relatively large impact, commercial banks must pay attention to the important impact of the Internet on their own financial development and China’s economic and social development, and increase investment in human, material and technology. Internet financial development for commercial banks both a challenge and an opportunity, only to follow the trend of financial development trend of the Internet, positive strategic layout, in order to build the commercial banks to conduct on behalf of the development to a whole new level, to enhance the competitiveness of the industry.