Research On The Influence Of Legitimacy Judgment Of Entrepreneurial Partners On Social Entrepreneurship Engagement

Social entrepreneurship,which advocates solving social problems through commercial means,is becoming a popular innovation practice.This innovation model of creating social value needs the support and help of entrepreneurial partners.However,the development of social enterprises in China is still relatively backward.Only a few social enterprises have passed the certification,but most of them have no clear legal status.The current social entrepreneurship ecosystem is determined by institutional policies,but the fuzzy external environment not only makes the public unfamiliar with its business model and business scope but also few people can accept the new entrepreneurial model that combines economic and social goals.In this materialistic and unsentimental age,it has become the biggest problem for social entrepreneurs to persuade relevant people to join the social entrepreneurship that needs a lot of investment but does not make money.The main reason is the low level of legitimacy of social enterprises in China.But what factors affect the legitimacy of business partners? Existing literature has begun to emphasize the interactive cognitive process between entrepreneurs and situations.Individuals’ cognitive activities and behaviors are usually affected by complex and fuzzy social situations.The interaction between individuals and the situation constitutes a cognitive processing system.Therefore,based on the interactive cognition-based information processing process,we explore the influence mechanism of external environment and individual traits on the cognitive judgment of entrepreneurial partners,and specifically analyze the interaction between the uncertainty situation and entrepreneurial passion on the legality judgment process.It is necessary and feasible for entrepreneurial partners to invest in social entrepreneurship.Based on the perspective of legitimacy judgment of entrepreneurial partners and with the help of interactive cognitive theory,this paper constructs a theoretical model of the interaction between uncertainty and entrepreneurial passion on work engagement.In order to test the research model,this paper adopts questionnaire survey method and analyzes the valid data collected from 325 social entrepreneurialpartners to test the hypothesis.To test the research model,this paper adopted questionnaire survey,through the analysis of the collected 325 effective social entrepreneurship partners’ s data to test hypotheses.The results are as follows :(1)the relationship between uncertainty and job involvement is significant,but negative;the relationship between entrepreneurial passion and job involvement is significant and positive.(2)legitimacy judgment plays an intermediary role between uncertainty and work involvement;Legitimacy judgment mediates between entrepreneurial passion and work involvement.(3)Uncertainty strengthens the positive impact of entrepreneurial passion on legitimacy judgment,while entrepreneurial passion weakens the negative impact of uncertainty on legitimacy judgment.This article explores the reasons why it is difficult for social entrepreneurs to obtain "more help" from the perspective of legality judgment.The specific analysis of the interaction process of uncertainty situation and entrepreneurial passion on individual legitimacy judgment can help to deeply understand the micro-operation mechanism of social entrepreneurship under China’s ethical norms,and norms.So it enriches the theory of social entrepreneurship legitimacy and individual-context interaction Interactive cognitive theory.In terms of practice,this article puts forward suggestions to reduce environmental uncertainty and to improve social enterprise policies.In terms of team building of social enterprises,it is proposed to adopt rhetoric and other strategies to improve the legitimacy judgment of social entrepreneurial partners.Finally,some defects and future research directions are pointed out.