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Mayi Cold Chain Project Business Plan

Posted on:2018-03-10Degree:MasterType:Thesis
Country:ChinaCandidate:X H DingFull Text:PDF
GTID:2439330611465935Subject:Senior management of industrial and commercial management
Abstract/Summary:PDF Full Text Request
With the mobile Internet,e-commerce driven,2016 logistics industry transformation and upgrading,logistics industry innovation on the whole society to enhance the efficiency of logistics is not strong,the logistics industry innovation-driven development is just beginningG Logistics Group,although a "leading the concept of leading supply chain management technology,leading logistics information system of third-party logistics lean providers," the top 100 logistics enterprises,but with the logistics industry,intense competition,profit margins continue to decline,G logistics group hopes to through its own supply management and management capabilities to integrate agricultural upstream products and base resources,thus accelerating the G logistics group strategic transformation and developmentThe business plan first introduces the background of the Mayi cold chain project,and then elaborates the project of the Mayi cold chain project.The G Logistics Group will focus on the investment and construction and operation of the Mayi cold chain project platform With the help of the Mayi cold chain project platform,"Full cold chain,safe traceability,intelligent self-sufficiency" for the purpose of service,help businesses expand the community to develop new models of fresh electricity for businesses to provide low-cost high-quality cold chain services;to provide consumers with credible and affordable consumption Experience,is committed to expanding community health market,to members of the way into the customer,to C2B+O2O electricity business model to promote business developmentThis project is based on the study of Mayi cold chain project,and provides the project investment plan for the relevant creditors.Firstly,it introduces the research background of Mayi cold chain project,expounds the strategic goal of Mayi cold chain,from investment environment,business model,market positioning,marketing Strategy,financial management and other aspects of the specific program,at the same time for the Mayi cold chain project management countermeasures,the project financial indicators analysis;Finally,the project may encounter risk analysis and put forward the corresponding risk control strategy.The project actively integrates the upstream agricultural companies,to bring high returns to the project,not only to improve the Mayi cold chain in the community’s visibility,lay the foundation for the future cold chain development,but also a strong impetus to the community’s new retail and commercial real estate Development,and thus the fresh industry and cold chain logistics industry to provide a very valuable front-line business research.
Keywords/Search Tags:Business plan, cold chain logistics, cold chain fresh, marketing strategy
PDF Full Text Request
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