The Study On Fresh Agricultural Products Cold Chain Logistics Development Strategy Of Heng Yang

In implement the strategy of rejuvenating China strategy,rural health,the modernization of agriculture and rural areas in the great journey of HengYang city as one of the important city of ChangZhuTan3+urban agglomeration,under the precondition of the development of urban and rural integration,HengYang deepening agricultural supply side of the industrial structure,improving consumption arrangement,provides for the development of modern agriculture and modern logistics platform.Fresh agricultural products cold chain logistics is to adapt to the development of modern agricultural products circulation and consumption of important areas,provide fresh,healthy food for people to enhance the effective guarantee;Also for fresh agricultural products logistics in the process of security put forward higher request,make the use and development of cold chain logistics system is faced with more severe challenges.Fresh agricultural products cold chain logistics faces in the actual operation process,process more complex and more risk point problem,cause the cold chain logistics system in the protection of fresh agricultural products quality and safety,increase added value,reduce the loss of circulation of the positive role of the respect such as has not been fully.In the face of diversity of fresh agricultural products consumption,has created the diversity of fresh cold chain logistics circulation channels,thus brings the diversification of cold-chain logistics mode;In fresh introduction of cold chain logistics coordination between supplier and purchaser of agricultural products distribution operation platform,through Co-Ordinated distribution pattern implementation cold-chain logistics resource intensive management,to reduce the fresh agricultural products logistics cost,improve the quality of fresh agricultural products security,increase fresh agricultural product added value plays an important role.This Paper based on transaction cost theory,supply chain management theory,theory of the third profit source,using the method of literature,investigation,induction and Grey Forecasting theory research methods,such as analysis of HengYang city fresh agricultural products cold chain logistics strategy choice.First of all,the paper studied the domestic and foreign agricultural products logistics,modern logistics,fresh cold chain logistics related literature,and second,the HengYang cold-chain logistics of fresh agricultural products market demand and supply analysis,draw in HengYang cold-chain logistics distribution fresh agricultural infrastructure construction,logistics cost,information management,personnel training,and policy issues.Third,by using Grey prediction model of HengYang city in 2019-2023,fresh agricultural products cold chain logistics demand forecasting,it is concluded that in the future for a period of time in HengYang of fresh agricultural products market demand is bigger,a few years' time in the future will not have a downward trend.Finally,the paper from the development of modern economic diversification,the change of people lifestyles and consumption patterns,put forward the development ideas,fresh agricultural products cold chain logistics synergy distribution mode and improve the cold chain logistics infrastructure,improve the cold chain logistics direct sales model,to strengthen the construction of cold chain information technology and increasing raw cold chain aspects such as the supervision and administration of personnel training and strict cold-chain logistics guarantee measures are put forward.