Study On Cold Chain Logistics Sharing Model Of Fresh Food In A Enterprise In Nanchang

With the rapid development of my country's economy and society,residents' requirements for quality of life continue to increase,and the voices of individualization,customization and diversification are rising.The awareness of food safety and quality has gradually become popular with both fresh and quality attributes.Cold chain logistics has emerged as the times require Raw.Cold chain logistics is to maintain the "freshness" and quality attributes of products,to reduce the risk of deterioration and the function of continuous value preservation,so that in the whole process from production to consumption,it is always in a low temperature state of logistics equipped with special equipment and management standards of Network system.At present,in order to respond to national policy calls,local governments are actively developing cold chain logistics business and reducing the loss rate and deterioration rate of fresh agricultural products.Local governments have issued policies to encourage enterprises to develop cold chain logistics and continue to improve infrastructure and information management platforms.As a result,a "cold chain wind" has blown in the market.As a key cold chain logistics enterprise in Nanchang,A company enjoys huge development opportunities and is also facing fierce market competition.However,with the continuous surge in demand for cold chain logistics services,facilities such as transportation vehicles and warehousing at room temperature for enterprises can no longer meet the new needs of cold chain logistics.About 85% of the logistics services of enterprises are still carried out in an open environment,which is "broken" status,Poor information flow,different cold chain operation standards,cold chain logistics business,there are risks of source loss,deterioration and pollution,causing certain economic losses to customers,invisibly reducing customer service satisfaction,It's difficult to give the company a return to the final payment.Based on the collection and sorting of related literature on cold chain logistics,sharing economy,system dynamics,etc.,this paper describes the development status of fresh food cold chain logistics in Nanchang and the operation status of fresh cold chain logistics business of Nanchang A company,and proposes enterprise cold chain Problems in logistics business;Learn the sharing mode from domestic fresh cold chain logistics enterprises,and use the system dynamics causal feedback loop analysis method to describe the feedback loop structure of the enterprise fresh cold chain logistics information sharing,the enterprise fresh cold chain logistics storage sharing feedback loop structure,and the enterprise life Fresh and cold chain logistics facilities share feedback loop structure,Use the positive and negative polarities of the causal feedback loop to find out the negative feedback loop,and use the feedback loop to develop management techniques into countermeasures to promote the development of the operational structure.The government works with society to create a cold chain logistics development environment from scientific planning,manpower guarantee,policy support,and cultural guarantee to make the cold chain logistics industry better.How to provide customers with fresh and safe cold chain logistics services,and improve customer satisfaction and reputation,Reducing the customer complaint rate and churn rate,and reducing the cost of cold chain logistics services have become a research topic that enterprises urgently need to solve.