Business Plan Of Cold Chain Logistics Project Of Lanzhou Longhua Fruit And Vegetable Company Limited

Considering the steady growth of China’s economic development, unceasing enhancement of residents’living standard, gradual improvement of the healthy concept, the reinforcement of the national food safety management, the demand for frozen food is increasing year by year, so the cold chain logistics industry is an indispensable part in frozen food. In2010, the central government proposed that it supports the construction and transformation of agricultural products market to improve the cold chain logistics system of agricultural products, reducing circulation links and logistics cost, which indicated the direction for the development of cold chain logistics of agricultural products in China. The cold chain logistics industry of Chinese agricultural products exist a gap compared with the developed countries, but China has a larger development space.In view of the above policies, Lanzhou fruits and vegetables co. LTD. seizes business opportunity of cold chain logistics of agricultural products based on the advantage of the original low temperature storage to invest in the cold chain logistics distribution business of fruits and vegetables, which gradually form the management pattern that the processing of agricultural, the low temperature distribution and marketing integrate together. This changes the traditional single management pattern and the management status of short production period to solve the outage condition of the cold chain logistics industry of agricultural products in the western region in winter, which directly delivers the fresh fruits and vegetables to the terminal market reducing the intermediate circulation links. This thesis applies the form of a business plan that provides the comprehensive analysis and overall planning for the cold-chain logistics project of Lanzhou Longhua Fruits and Vegetables co. LTD.First, this thesis explores the background and significance of cold-chain logistics project. Then, it introduces the background of Lanzhou LongHua Fruits and Vegetables co., LTD. and the project introduction, which gives a comprehensive analysis of cold-chain logistics project system of this enterprise and structural establishment, proposing the feasibility of the project. Third, according to the current situation and the analysis of internal and external environment of the enterprise based on the strategic management theory, it finds that this project has a greater internal advantage and a smaller external threat. Fourth, according to the marketing management theory, it confirms the market segmentation, market positioning and target market. Fifth, it conducts the financial analysis and budget expenditure on the basis of the financial management theory. Finally, it analyzes the possible risk and controls the risk based on the risk management theory. This thesis becomes an important basis for the operation of the project.The above detailed analysis of this thesis indicates that the cold-chain logistics project of Lanzhou Longhua Fruits and Vegetables co., LTD. has advantages of preparation, operation and earnings, which has broad market prospects. The total investment of the project is￥500,000, and the investment recovery period is1.21years after the budget and the internal rate of return is26.32%. Therefore, this project has considerable economic benefits and strong risk control ability that shows the feasibility and effectiveness of the project.