SC Transportation Investment Group Corporation Development Strategy Research

Today,highways and high-speed rail have become the dominant mode of passenger transportation,and the highway nodes have more coverage and can meet the needs of people's daily travel.From an economic point of view,"To be rich,to build roads first." Make the highway an absolute accelerator for economic development.Expressway management enterprises are complex enterprises that undertake public welfare and profitability.However,in the face of the current complex and volatile market environment,the investment benefits of enterprises are gradually declining due to various factors.Therefore,it is very important for highway construction and operation enterprises to study the development strategy of enterprises and propose and guarantee the development strategy for enterprises.In order to enable enterprises to use resources more reasonably,optimize the industrial structure,maximize the use of resource efficiency,and reasonably coordinate development.This article takes SC Transportation Investment Group as its research object.Based on reading and analyzing a large amount of literature and related theories,it first analyzes the macro environment of SC Transportation Investment Group through the macro environment PEST analysis model,including economic environment,policy environment,Social environment and technical environment,scientific assessment of the impact of external environment on corporate development;secondly,through the multi-level analysis of corporate competition and internal resources,using the above analysis results to build a SWOT analysis model,the advantages and disadvantages and opportunities of SC Transportation Investment Group Challenge and so on carried out detailed qualitative analysis and proposed alternative strategy types for the company;finally,the SWOT matrix was used to scientifically evaluate the best strategy of the company;and the empirical analysis was applied to the strategic management of SC Transportation Investment Group Company.This paper plans the strategy of SC Transportation Investment Group Company through four aspects: one is the diversification of policy guidance;second,the diversification of business development;the diversification of financing methods;fourth,the diversification of property right structure;and proposed safeguard measures for these four aspects: creating a healthy environment for development,providing favorable management for operations,providing support for financing platforms,seeking government project incentives,seeking policy support,and discovering new Profit points,establish and improve business operation mechanism,reduce capital cost,reduce debt ratio,promote property rights system reform,improve corporate governance institutions,introduce market mechanisms,and promote management mechanism innovation.