Research On The Development Strategy Of Jingping Transportation Construction Group Company

In recent years,affected by many factors such as adjustment of the world economic pattern,increased Sino-US trade friction,and the global economic downturn,China’s economic growth has slowed significantly,and the construction industry,one of the five pillar industries,has also suffered a lot..The competitive environment of construction companies related to it is also continuously deteriorating,and the mutual competition between enterprises is gradually intensifying.However,with the steady advancement of the “Belt and Road” strategy,the promulgation of the “Outline for the Construction of a Powerful Country” policy,and the acceleration of the urbanization process,the implementation of a series of favorable policies has brought new opportunities to my country’s construction industry.This article takes Jingping Transportation Construction Group Company as an example,and uses the strategic management principles as a theoretical framework to conduct an empirical analysis,drawing on the achievements of other scholars on the development strategy of construction companies,and analyzing how Jingping Company is in the current complex and changing market environment.Solve the bottleneck of development by formulating new development strategies.After visiting and investigating and consulting relevant materials,I have a comprehensive understanding of Jingping Transportation Construction Group Company,grasped the company’s overview and development status,and currently have outstanding problems of development bottlenecks.Further analysis found that the main factors causing the above problems include human factors such as unreasonable talent structure and shortage of high-end compound talents;external environmental factors such as macro-control of national policies and uncertainty in the market environment;corporate culture has a thin and leading role There are four factors,such as the lack of outstanding factors such as corporate culture construction;insufficient investment in scientific research funds and low technological innovation.In order to effectively solve the above-mentioned problems and help the company break through the bottleneck and re-enter the benign and sustainable development track,this article first starts with the company’s macro environment,and makes a detailed description of its economic,political and legal,social culture and technology.Interpretation;followed by a systematic analysis of the industry environment in which it is located;and finally an in-depth analysis of its own conditions to find out the company’s current advantages and disadvantages,opportunities and challenges.Using SWOT model tool analysis,in order to win development opportunities in the current market environment,Jingping Company must not only deeply cultivate traditional business sectors such as highways,housing construction,and municipal administration,but also strengthen railways,rail transportation,engineering design,and overseas The development of projects and other sectors will broaden business in emerging fields such as investment and financing,real estate,and military-civilian integration,implement diversified operations,complement shortcomings,achieve coordinated development,and achieve the goal of benign expansion.Therefore,in combination with the above,combined with the actual situation,Jingping Company has chosen a combination development strategy that focuses on diversification and expansion.Under the guidance of the selected development strategy,it has set new development goals for Jingping Company,that is,in the next five years,the company’s new contract value will reach 430 billion yuan,the turnover will exceed 250 billion yuan,and the profit will strive to exceed 70.100 million yuan,and strive to rank among the first-class enterprises in the industry.In order to ensure that the new goals can be achieved,strategies such as lean operation,optimized market layout,priority development of overseas business,differentiated development,new business expansion and innovation drive are selected.Finally,by improving the organization of the enterprise,optimizing the construction of the talent team,deepening the promotion of corporate culture,strengthening technological innovation and technological R & D capabilities,comprehensively improving the level of enterprise management,giving full play to the brand effect of the enterprise,ensuring the smooth implementation of the strategy,breakthrough The constraints of development bottlenecks and the realization of the goal of scale expansion.