Research On The Development Strategy Of Changchun City Development Group

The establishment of the local government investment and financing platformcompanies of our country，it can be traced in the early1990s. Its form is the mainmacro background of the reform of national governments and governmentinvestment and financing system adjustment, under this background, the localgovernment to solve the large infrastructures construction, supporting facilitiesconstruction，have sprung up in urban development fund shortage problem in a largenumber of companies and the preparation of investment and financing platform. Inthe process of more than20years development, the local government investment andfinancing platform companies to the areas of infrastructure construction, localeconomic and social development and city image promotion and so on has made thegreat contribution.Although these companies to the region contributed to urban development andeconomic development, but also caused some need to pay attention to and solveproblems, for example, corporate debt financing scale rapid expansion, beyond thelocal finance income scale; Source of repayment is not clear or power andresponsibility is not clear, the platform of the company’s solvency risk isaccumulating; Some commercial Banks, trust companies and other financialinstitutions do not good in terms of risk prevention and control of the company’s riskmanagement problems; Construction project operation and management is notstandard and so on. System complete and profound rigorous research, therefore,these firms’ financing, risk control mode, government policy effects, etc., will bringdirect impact to the company. And reduce the credit risk of commercial Banks, thestandard local government land use phenomenon, ensuring the whole financial market benign development also will have theoretical significance and practicalvalue.In2010, the state began to clean up the local government debt, many of thelocal government investment and financing platform companies no longer have thefunction of financing platform, no financing ability. Changchun City DevelopmentGroup was founded in2001, after10years of development, where for Changchunurban infrastructure construction, promote the overall image of the city, improve thecomprehensive function of the city and improve the living quality of citizens livingmade many aspects, such as positive and specific commitment. As an investment andfinancing platform companies, the establishment and development of ChangchunCity Development Group will have the general characteristics of the governmentinvestment and financing platform companies and the reasons of common, due to thelevel of local economic and social development, the local government policies, suchas the management idea of our company, will inevitably cause the company’sdevelopment and the result of different. The author thinks, analyzes Changchun CityDevelopment Group’s present development status and the corresponding strategy forits future development is worth studying and summarizing.This paper is divided into four parts: the first part, introduction, by the researchbackground, research significance, research methods and contents, etc. The secondpart, the business development of Changchun City Development Group, mainly tothe local government investment and financing platform in China first, thenintroduce the basic development of description of the group, the present situation, aswell as to the local development of urbanization and infrastructure upgrades toimprove play a role. The third part, the development strategy analysis of ChangchunCity Development Group, using LIFE model and SWOT analysis, according to thebackground of Changchun City Development Group, and analysis of the company’sdevelopment present situation, summarizes the basic strategy for the company’s development model. The fourth part, the development strategy implementationsafeguard measures of Changchun City Development Group, in order to achieve themanagement of Changchun City Development Group’s strategy, innovation strategy,risk control and so on several aspects and the corresponding security measures, wonthe first prize of urban infrastructure construction investment and financing industryhas the vital significance.It is an exploratory research, the author of this paper is mainly to establish aconforms to the present stage of national economic policies, laws and regulations, toadapt to the model for the sustainable development of the company. And specificfrom Changchun City Development Group’s development strategy, implementation,market-oriented management, establish modern enterprise system, to build the coreprofessional team, continuous financing ability, the diversified comprehensivemanagement, standardize management of the investment decision, risk control andso on angles expounds the developing mode of investment and financing platformcompanies. This paper is the author’s understanding of practical work and summary,also hope to the enterprise development has a certain guidance and application value,but also to other similar investment and financing platform for the development ofthe company to provide certain reference and reference value.