A Study On Development Strategy Of Zhejiang Communications Investment Group

As a major economic province of China, Zhejiang’s development of economy in the past ten years had a big improvement. The infrastructure construction in the province is better than other provinces. In a period of future, Zhejiang will follow the national "One Belt One Road" strategy, continue to improve the highway traffic construction, and promote the intelligent and comprehensive development of freeway network. As the vanguard of the freeway construction in Zhejiang Province, Zhejiang Communications Investment Group CO., LTD. meets an important development opportunity. But it’s also because Zhejiang’s over developed traffic network, the new freeway tends to saturation, so that the group faces an increasing challenge of competition from other alternative transportation such as aviation and railway. Therefore, the development strategy that the Group adopts in the current environment and future development, has a vital significance to grasp the present opportunities for development, to increase the value of state-owned assets and the sustainable development in future.In view of this, this article starts from the theory of enterprise strategic management, collects and reviews the domestic and foreign research of strategic management. Secondly, this paper analyzes the generation background, internal and external environment of Zhejiang Communications Investment Group CO., LTD. Then, by using the SWOT matrix analysis method, it demonstrates the development advantage, disadvantage and challenges of Zhejiang Communications Investment Group CO., LTD. At last, it gives the suggestions that Zhejiang Communications Investment Group CO., LTD should choose the fast growth and diversification development strategy, and gives the safeguard suggestions from the aspects of organization, capital and human resources.