Study On The Strategy Of Shanxi Coal Transportation And Sales Group CO.

Coal is the main energy of our country and the foundation of the national energy security and economic security as well, after entering the new century, the quick development of the national economy has stimulated the high growth in energy trades, such as the coal trade, etc.Shanxi coal transportation and sales group company is one of the professional showing for the Coal. Now SXCT is faced with the inclement marketing competition along with rapidly changing the international and local markets. How to be suitable for continuously changing market domestic and abroad, how to exploit its advantages, establish the science's company development strategy and continuously promote the enterprise business competition ability, speed up the integration development in transition, as soon as possible make the pre-eminent position to win in the market, it is the very important signification with SXCT's existing and development.This thesis is with research object as Shanxi coal transportation and sales group company, applying the theory for strategy management, the economic theory and method, combination with theory and practice, with quantitative and qualitative analysis together, be researched the development strategy of SXCT. Based on the mention for the meaning and developing state of the enterprise strategy theory, applying the PEST method to analyze the external environment of enterprise, with the five kinds of Porter's model of competition, to analyze the industry position and business of the competition with SXCT. The article is analyzed the internal resource of SXCT, applying the EFE and IFE matrix, to analyze the internal and external environment of SXCT. Evaluating and selecting the enterprise development strategy use SWOT method and QSPM matrix. The problems and results studied in the paper have important and far-reaching strategic significance to the development of SXCT. Through the above research, tries to put forward some beneficial suggestions for the future development of Shanxi coal transportation and sales group company.