Financial Analysis Of Sichuan Changhong Based On Harvard Analysis Framework

The financial data of an enterprise,as a concrete and direct reflection of the enterprise's operation,should be integrated into a scientific and systematic analysis system,which combines qualitative and quantitative analysis and evaluation,summarizes the enterprise's operation results,the effectiveness and implementation effect of the strategy,and then puts forward suggestions for improvement It is necessary.Harvard analytical framework has formed an analytical framework and ideas from financial data to strategy to meet the needs of comprehensive analysis.Sichuan Changhong started from military industry,but in the process of development,it is quite representative to see the situation of home appliance industry in time and put forward intelligent strategy transformation strategy.At present,facing the complex internal organizations and poor external management,we hope to achieve the new development of the enterprise through the transformation and upgrading of intelligent development strategy.This paper reviews the relevant theories of financial analysis at home and abroad.This paper introduces the situation of Sichuan Changhong and summarizes its strategic objectives in various stages of development.Combined with the above analysis,the financial affairs of enterprises use Harvard analysis framework to analyze the strategy.Finally,it summarizes and refines the financial situation and puts forward suggestions accordingly.The conclusion of the analysis is that the strategy is in line with the development characteristics of the industry,but the effect is not significant,which can not improve the business vitality of it.The application of accounting policies is reasonable and the financial data is reliable.In terms of financial performance,new product development lacks effective strategy,high period cost and low management efficiency,and lacks effective credit management mechanism and financing policy.We should follow the trend of the times,seize the opportunity of industrial transformation,promote the budget and sales of new products,implement the budget management system and establish an effectiveincentive mechanism,strengthen the credit management system to reduce credit risk,and establish multiple financing channels to optimize the capital structure.