Research On The Development Strategy Of H Biological Technology Co., Ltd

With the rapid development of China's economy,the increasingly prominent aging of the population,the continuous upgrading of the people's consumption level and the growing awareness of health care,China's pharmaceutical industry has enjoyed an unprecedented growth in recent years and has become the world's second largest pharmaceutical consumer market and the largest exporter of API.However,with the increasingly fierce competition in the pharmaceutical industry,the low technical level of API production,the low added value of products,and the serious environmental pollution caused by the production process,the API manufacturers are faced with constraints and problems from internal and external factors.With the deepening of China's supply-side structural reform,what is the future development direction and outlet of API manufacturers? It has caused widespread concern in the industry and academia.In view of this,this paper takes H Biotechnology Co.,Ltd.,which specializes in the production of API oxytetracycline,as the research object,based on the related basic theories such as enterprise development strategy,with the help of PEST analysis,Porter's five-force model,EFE matrix,IFE matrix and other strategic analysis methods.Through the analysis of the external environment and the resource capacity conditions faced by H Biotechnology Co.,Ltd.,the SWOT analysis tool is used comprehensively to conclude that the company's future development strategy should select the capability expansion strategy,and focuses on the implementation of strategy from the aspects of increasing technological innovation investment and controlling sewage discharge equality.Finally,the paper puts forward the implementation guarantee of the company's development strategy and puts forward Suggestions for the control evaluation.From the perspective of global industrial development and domestic market,API production industry is an industry with broad market prospect,fierce competition and increased industry integration pressure.This paper studies H company's own ability,analyzes the market environment,and then selects the appropriate development strategy for H company,which is not only helpful for the company to achieve sustainable and stable development,but also expected to provide some reference for the development of related enterprises in the API industry.