Improvement Of Multi-project Management Ability Of Lanshi Real Estate Co.

The healthy development of the real estate market is of great significance to maintain the steady and rapid growth of the national economy,and is also related to the fundamental interests of meeting the basic housing needs of the masses.In recent years,with the deepening of the national real estate macro-policy,China's real estate investment has changed from high-speed growth to medium-low-speed growth,and the real estate market has been returning to rationality.Under this background,it is difficult for real estate enterprises to adapt to the new market environment by extensive management of land reserve and land value-added income.To improve project management level and increase scale efficiency,relying on multi-project development mode has become the key for real estate enterprises to stand out in the new challenges and new competitions.Based on the above research background and on the basis of combing the related theories of project management.this paper takes Lanshi real estate Co.as the research object in the first place,designs a multi-project management capability evaluation system of Lanshi real estate Co.,and extracts the factors affecting the multi-project management capability of Lanshi real estate Co.based on factor analysis method,and obtains five common factors: project planning ability,resource coordination ability,income control ability,information management ability and backup support ability,and evaluates five key factors.Secondly,based on the results of factor analysis and the current situation of Lanshi real estate Co.multi-project management capability,puts forward a multi-project management capability improvement plan,which includes five aspects: project planning ability,resource coordination ability,revenue control ability,information management ability and backup support ability.Then,on the basis of Lanshi real estate Co.multi-project management promotion scheme,puts forward the idea of implementation of Lanshi real estate Co.multi-project management capability enhancement scheme,and puts forward concrete measures for implementation of the scheme from three aspects: setting up multi-project management office(PMO),project progress evaluation and assessment,and improving the company's training system.Finally,summarize the conclusion and point out the future development trend.Under the background of multiple projects,real estate enterprises should manage multiple projects of different nature,different formats and different regions at the same time.How to improve the ability of project fine management is very important for enterprises to face new challenges and opportunities in the new environment when the number of projects increases.Through factor analysis,this paper refines the key factors of multi-project management ability of real estate enterprises,and grasps the level of multi-project management by calculating factor scores,so as to put forward more targeted programs and strategies to improve multi-project management ability.