Study On The Synergy Of Cross-border E-commerce And Cross-border Logistics

Along with the globalization and rapid development of cross-border e-commerce industry,requirements and promotion of relevant national policies,and many difficulties encountered in the practice activities of cross-border e-commerce and cross-border logistics,the synergy of cross-border e-commerce and cross-border logistics has become the inevitable trend of future development.The academic existing research has made some progress,but the research results are relatively scattered in general,especially in the aspects of synergy relations,synergy mechanism,synergy influencing factors,synergy evaluation and synergy strategies of cross-border e-commerce and cross-border logistics,and the existing research results are relatively little and lack of systematic and holistic.Correctly understanding and realizing related issues of the synergy of cross-border e-commerce and cross-border logistics is of great theoretical and practical significance to optimize the system structure of cross-border e-commerce and cross-border logistics effectively,reduce operating costs and enhance the competitiveness of enterprises.The research mainly carries on the related analysis work from the following aspects:(1)Above all,to collect and arrange related research results on the synergy of cross-border e-commerce and cross-border logistics of the academic circles at home and abroad,to analyze the research status and related theories of the synergy of cross-border e-commerce and cross-border logistics,and to deeply analyze the current situation of synergy of the two.(2)By taking the relevant statistical data of cross-border e-commerce and cross-border logistics in China from 2008 to 2016 as example,the article useseconometric research methods,such as Co-integration test,Granger causality test and VAR model analysis of dynamic relationship,to verify the synergy relationship of cross-border e-commerce and cross-border logistics.Meanwhile,to analyze the necessity of the synergy of cross-border e-commerce and cross-border logistics,and to deeply explore the synergy mechanism of cross-border e-commerce and cross-border logistics based on the perspective of cross-border e-commerce ecosystem.(3)Exploring the factors influencing the synergy of cross-border e-commerce and cross-border logistics is of great significance to expand relevant theoretical research and guide practical activities.Based on the qualitative research method of ground theory,we obtain research data by ways of literature collection and Delphi technique,and encode the text data by using Nvivo11.0 software,so as to make an exploratory research on the factors influencing synergy of cross-border e-commerce and cross-border logistics.The result shows that the factors influencing the synergy of cross-border e-commerce and cross-border logistics can be divided into 26 sub categories and 7 main categories,which include synergy environment,synergy mechanism,synergy relationship,synergy ability,synergy willingness,individual characteristics and synergy expectations.On this basis,to make a further explanation for the internal mechanism between the different categories,and construct a ground theory model of the factors influencing the synergy of cross-border e-commerce and cross-border logistics.(4)To construct the structural equation model of the synergy of cross-border e-commerce and cross-border logistics,and by the process of research hypothesis,scale design and questionnaire design,the article collected a total of 378 valid questionnaires,and to analyze the synergy influencing factors by using questionnaire survey data.And then,by combining with the synergy current situation of China's cross-border e-commerce and cross-border logistics,the article assess the synergy current situation of China's cross-border e-commerce and cross-border logistics in a reasonably quantitative way by using fuzzy comprehensive evaluation method.(5)Finally,based on the previous research results and conclusions,the articleputs forward improvement recommendations from four perspectives respectively,which include synergy environment,synergy mechanism,synergy ability and synergy relationship.