Research On The Development Strategy Of Guizhou T Chinese Medicine Pharmaceutical Company

It is well known that the pharmaceutical industry is a very important part of Chinese economy.Presently,the increasing demands of drugs in both domestic and foreign markets make the total medical expenses rising in China.Traditional Chinese medicine(TCM)is the advantage and characteristic of Chinese medicine science for a long time,and it is a high-quality component of Chinese culture.With the developing of traditional Chinese medicine,the industry of traditional Chinese medicine has been developed and expanded.The aim is to accelerate the modernization of TCM and significantly improve the technological level of the Chinese pharmaceutical industry.Recently,Chinese patent medicine enterprises are rapidly developing,Guizhou T Traditional Chinese Medicine Pharmaceutical Company(GTTCMPC)is one of the Chinese Patent Medicine Pharmaceutical Company in Guizhou Province.Its business scope covers the research and development,production,and sell for Chinese patent medicines.Acquired the titles of national high-tech enterprises,key leading enterprises of agricultural industrialization and designated production enterprises of national special commodities,The company’s stocks is listed on the Shenzhen Stock Exchange in 2017.Based on the theories and tools of strategic management and the actual situation of GTTCMPC,this paper introduces the internal environment of the company,and it clarifies the competitive advantages of the company by using VRIO model;Using PEST analysis method and Porter’s Five Forces Model to analyze the external environment and competitive environment of the enterprise;According to the SWOT analysis,finding the advantages,disadvantages,opportunities and threats faced by the enterprise.The strategic choice of GTTCMPC is obtained,and the growth strategy of GTTCMPC is determined.Through sorting out the classification of growth strategy,it is concluded that intensive development strategy is the best strategy for company development.It is expounded in detail from the aspects of market development,product development,brand image promotion,information platform improvement,financial management enhancement and marketing expansion.Finally,specific measures to ensure the effective implementation of the strategy are put forward,For example,we should grasp the direction of policy adjustment,relying on science and technology to revitalize medicine,improving the level of human resources management,strengthening the construction of company management and controlling capacity,and enhancing the construction of enterprise culture.Through the research on the development strategy of GTTCMPC,we can make strategic planning for the company.This paper is helpful to clarify the development direction and path of GTTCMPC,to provide reference for the management mode of traditional Chinese medicine pharmaceutical company,and to provide relevant reference for enterprises in the same industry.