Taloph Pharmaceutical Medicine Marketing Strategy Research

At present, China's pharmaceutical sales, mainly from Western medicine, traditional Chinese medicine and Chinese medicine composition of the new face of medicine efficacy of fast, competitive manufacturers and more competition in all types of drugs, prescription and consumption of traditional Chinese medicine burdensome inconvenience to the problem, making development of Chinese medicine has been in a bottleneck. However, with technological progress and improvement of marketing strategy, especially in China and the influence of traditional culture under the influence of consumer preferences, the development of proprietary Chinese medicines will become the new marketing direction.Taloph Pharmaceutical is a representative one of the national pharmaceutical companies, its brand Shuanghuanglian oral, double gold mixture is even with its excellent product quality and good reputation of the efficacy and establish a gold medal. After ten years of market beating temper, increasing product range specifications, product sales increased year after year. However, the strong marketing impact of western medicine, in particular, the existence of their own marketing, staffing, lack of market segmentation, marketing models lack of innovation and other reasons, the last two annual sales growth is extremely slow. Facing the new market environment, Taloph Pharmaceutical must be improved too long marketing strategy, and strengthen brand image, speed up product innovation, strengthen the construction of the marketing team to promote steady and rapid development of enterprises.Through research, Taloph Pharmaceutical for too long pointed out the new direction of marketing, innovation is to adhere to market-oriented, full use of information network technology, and improve product innovation, innovation of products that meet customer needs, thereby enhancing the product competitiveness.