| Pharmaceutical industry has been recognized as the world's sunrise industry.In recent years,as people's enthusiasm for green medicine and WHO implemented"primary health care for all"strategy,the traditional medicine also began to heat up. In the near future,traditional medicines will be into national health care system.As a significant main effect,Chinese Traditional Patent Medicine(CTPM) will go out of the country into the world through this opportunity.But the market share of CTPM is less than 10%,especially in European and USA's market.The internationalization of TCPM is not smooth.Therefore the thesis does comprehensive research on Chinese traditional patent medicine through literature studies,case studies,comparative research methods,to promote the growth of Chinese traditional patent medicine industry and contribute to cultural heritage of the Chinese nation.Through the analysis of economical data,it found that CTPM's ability and trends of the development is well,but the quality of growth is not high.Foreign markets are also the main focus in the Asian region,the coverage is great,but the gold market is lower.The article uses Porter's Diamond Model to analysis CTPM industry. From the analysis,it show competitive advantages in CTPM did not give full play to the effect.Using of SWOT analysis model strategy,in order to draw the necessary industrial development Strategies of CTMP industry.The article pointed out:Chinese traditional patent medicine industry should first establish criteria for them can not be completely in accordance with the evaluation model of western medicine;secondly, the Government's should give some support in the registration,variety protection, taxation.CTPM industry need to upgrade the domestic competitiveness in order to raise the quality of world market;CTPM to face the world pharmaceutical market should be several different development strategies in different markets according to its nature. |
PDF Full Text Request