Analysis On Patent Strategy Of Guangdong Chinese Patent Medicine Manufacturers, In The Process Of Internationalization

Guangdong is an important province in Chinese pharmaceutical, it had played an important role in the international process of Chinese medicine, but very slow pace of internationalization. At the same time, internationally well-known multinational pharmaceutical patent strategy enhance the use of medical resources in the possession, some foreign research institutions and enterprises use their advanced technology and abundant capital to extract active ingredients from Chinese herbal medicines, and application for patent protection in China. Advantages of Chinese medicine in China has been very tough challenges, Guangdong Province is no exception.This issue focuses on the value of the patent into proprietary manufacturing enterprises in Guangdong Province of international practice. By empirical research, we can demonstrate patent strategy will directly affect the future development of enterprises. Strengthening enterprise patent strategy thinking, rational use of patent strategy on sustainable development of enterprises, enhance the overall strength and the internationalization process has far-reaching practical significance. Based on the analysis of the role of patents Chinese medicine manufacturers in the internationalization process, we put forward to the patent strategy recommendations combining experience at home and abroad.This study used theoretical analysis and empirical analysis, qualitative analysis and quantitative analysis, forecast and actual method of combining in-depth investigation of the situation of patent applications about Guangdong Chinese patent medicine manufacturers, base on reading the full literature and empirical study.There were many outstanding patent issues on Guangdong Chinese patent medicine manufacturers, as follows:patent awareness needs to be improved, patent quality is generally low, lack of knowledge of the patent, patent infringement in serious condition. Patent strategy in Guangdong Chinese patent medicine manufacturers was necessary, urgent and feasible, and the external conditions and internal capital were mature.Patent system play an important role in enhancing core competitiveness and expanding international markets. Contact the course of international problems and countermeasures, the patent strategies which Guangdong Chinese patent medicine manufacturers can use are: patent information strategy such as public documents and invalid patent strategy, patent development strategy such as secondary development, specific strategy for patent applications, patent utilization strategy such as transfer, cross license and "taking".