Research On The International Business Development Strategy Of Inner Mongolia Bank

At present,international economic integration has become an irreversible trend of world economic development,and China's economy has entered the "new normal" from years of sustained and rapid development.Under such economic background,the internationalization development of China's commercial Banks is bound to face many challenges,but at the same time,it has also brought many opportunities.In 2016,the bank of Inner Mongolia became the first bank in China to officially open the business of "cross-border cash withdrawal".In recent years,Inner Mongolia bank around "build to highlight on Russian business" strategic development direction,business product innovation,continuously strengthen cross-border settlement and cross-border financial channel construction,has obtained the remarkable result,has now begun to take shape and occupy a certain market share,but still can't avoid economic downward pressure in response to the need to continue to optimize development.This paper first analyzes and summarizes the current situation of the international environment of Inner Mongolia bank,and comprehensively expounds its internal organizational structure,customer structure and business structure.By applying SWOT strategy selection method,opportunities,threats,internal advantages and disadvantages in the development of Inner Mongolia bank's international business are clarified,and Suggestions for the development in the next few years are put forward.The research on the development strategy and path of international business provides constructive Suggestions and practical Suggestions for the development of international business of Inner Mongolia bank.First of all,establishing a sound management system is a basic condition for the development of international business.It should not only involve business model,product design,marketing promotion,talent cultivation,performance incentive and other aspects,but also optimize resource allocation from the strategic perspective of comprehensive development and improve the scientificity and practicability of planning and decision-making.Secondly,change the thinking of international business development and marketing,and expand the influence and market share of international business based on customer demand and product features.Finally,international business process reengineering emphasizes the background management and risk prevention ability,ensures the stability and value of international business operation and development,and ensures the satisfaction of customer experience.In this paper,the international business development strategy of the branch was analyzed,and in combination with the actual situation of Inner Mongolia bank,the practical and efficient reference Suggestions for the international business development strategy of the bank were proposed.