Research On The Development Strategy Of The Credit Business Of Inner Mongolia Bank Corporation

Company's credit business has always been the core business of the bank in Inner Mongolia,its development is directly related to the operating performance of banks in Inner Mongolia,and largely determines the bank's survival and development.Therefore,a correct strategy for the development of corporate credit and implementation has important practical significance.Especially with the frequent changes in the macroeconomic environment and the increasingly stringent regulatory constraints and the increasingly fierce industry competition,It is very important for the bank of Inner Mongolia to develop a timely development strategy on the corporate credit business.This study take the corporate credit business of the bank of Inner Mongolia as the study object,with carding and learning of credit research on the basis of theoretical knowledge of domestic and foreign banking companies,by using theory with practice and qualitative and quantitative analysis method analyzed status and problems of the corporate credit business of the target bank.That the development of the bank's credit business focus of the main problems in the overall marketing system,brand image and departmental assessment management in three areas.Through the use of SWOT analysis method over the macroeconomic environment,regional environment and the banking environment,I obtained the strengths,weaknesses,opportunities and threats of Bank of Inner Mongolia.Also I got the key factors of the formulation and implementation of the bank's corporate credit business,and on this basis,then combined with characteristics of local economic development in Inner Mongolia,the author discussed the path of the credit business strategy formulation and implementation.The probe of the bank's credit business development strategy in-depth in order to improving the overall competitiveness of the bank of Inner Mongolia and to achieving sound and rapid development.