Bank Of China, Inner Mongolia Branch Company's Business Development Strategy Analysis

With China’s rapid economic development, foreign banks, joint-stock banks and city commercial bank development is rapid, the interbank competition is becoming increasingly fierce, customers on the banks of the depth and breadth of services have put forward higher request, how in the fierce competition seek survival and development, has become the commercial banks, especially state-owned commercial banks face the important issue.The company’s business is currently inside quite long henceforth period the main source of profit of Bank of China, Bank of China development. For Bank of China Inner Mongolia branch is also the same. Want to accelerate business development, overtake the industry must be in-depth analysis of Inner Mongolia branch business development status, problems and future development direction of the Bank of China Inner Mongolia branch and the Bank of China’s business scope are typical representative significance.The Bank of China Inner Mongolia branch business development carried out a detailed research, analysis of company’s business in the bank’s position, according to the Bank of China Inner Mongolia branch business development environment, current situation undertook thorough analysis, five forces model, use SWOT method, to the Inner Mongolia branch of the company’s business development advantage, inferior position, opportunity and menace undertook study, points out its existing problems, finally aimed at the Inner Mongolia branch of the company’s business development put forward specific suggestions and working key.This paper studies on the Bank of China Inner Mongolia branch set up scientific company business management mechanism, especially the business process, organization structure, operation mechanism and development key, has a strong practical significance, on the other bank business development has certain inspiration and reference.