Internet Marketing Strategy Of Vinda Paper Co.,Ltd. In The Internet Era

With the economic development entering a new normal,the national income increasing,the domestic demand expanding,the total retail sales of consumer goods rising,and the scale of domestic paper market increasing year by year,there are still many problems in the domestic paper industry in China.Such as low concentration,not forming a strong brand,regional brand competition is obvious,overcapacity and so on.With the deepening of the supply-side structure reform,the implementation of energy saving and emission reduction,the compulsory elimination of backward production capacity policy,as well as the competition and adjustment of the market,the pace of elimination of backward production capacity in domestic paper industry is accelerating.It is urgent for domestic paper industry to improve the proportion of modern production capacity,improve marketing strategies and establish its own brand advantages.Since the "Internet plus" strategy was put forward,the accelerated layout of information technology has promoted the rapid development of e-commerce,and network marketing has become an important direction of marketing development in twenty-first Century.E-commerce can not only supplement and promote offline sales and distribution channels,but also provide low-cost personalized service operation platform for micro-workshops with unique products or traditional processes.There is no doubt that the development of e-commerce has also provided new development space and guidance for the marketing of living paper.This paper takes Vida Paper as an example to analyze its marketing environment and formulate its marketing strategy under the Internet environment,in order to provide reference for the future marketing development direction of the company.This paper combines theoretical research with practical research to study the online marketing of fast-food products of Vida Paper Co.,Ltd.in the Internet era.Firstly,it elaborates the theoretical basis of relevant research,including the corresponding marketing theory.Then it introduces the basic situation of Vida Paper Industry in detail,and uses SWOT analysis method to analyze the advantages,disadvantages,threats and opportunities of vader paper co.,LTD.Finally,on the basis of the above analysis,this paper discusses the current network marketing strategy of Vida Paper Industry,and points out its existing problems,namely,lagging marketing concept,inefficient marketing means,lack of marketing personnel,insufficient product characteristics,single website function,backward brand building,and insufficient big data marketing.According to these problems,by innovating marketing concepts and means,strengthening the construction of talent team,realizing product innovation,website function design,focusing on brand building and doing well in data marketing,can we comprehensively improve the marketing level of enterprises and corresponding safeguard measures,and promote the paper industry to quickly seize the market share of daily paper.Research on this issue can further enrich the research theory of enterprise marketing in the era of e-commerce in China,and provide solid theoretical support for the daily paper industry to do a good job in marketing work.It can also help the enterprise to find the problems and shortcomings in current marketing,so as to formulate more effective marketing strategies and help enterprises better adapt to e-commerce.The requirement of the times for the marketing of living paper.