Research On Internet Marketing Strategy Of Inner Mongolia Branch Of China Life Insurance

With the rapid development of the Internet,the increasing number of Internet users,the rapid rise of Electronic Commerce...In this era of rapid transformation of the business model,the service industry is the first to be affected by it.Among them,the marketing of insurance industry is also gradually infiltrating to the Internet marketing.Because the transaction of insurance products is not the entity,more is the service.This unique nature makes the products of insurance and other industries in the network marketing,both the common and its unique.The network marketing of insurance products has the advantage of saving cost.Compared with the developed countries,the network marketing of insurance in China is still in its infancy at present,and there is no experience that can be used for reference.Insurance network marketing helps the company to provide customers with low and high quality services,at the same time,improve the brand influence and expand the market share.Life insurance in China based on Inner Mongolia Branch for the specific case,in-depth analysis of the company in the Internet marketing problems,to explore suitable for China life insurance branch of Inner Mongolia's network marketing strategy.This paper is mainly divided into the following sections:The first part introduces the paper put forward the background of the research in Inner Mongolia,China life insurance branch,research the significance of this topic,purpose,content,research methods,methods in the process,the paper when writing ideas and reference materials in the process of writing,consulting the literature and so on.The second part mainly introduces the related knowledge of Internet insurance,network marketing,insurance network marketing and service marketing involved in the writing of the thesis.The third part introduces the current situation of network marketing of Inner Mongolia branch of China life insurance and describes the network marketing problems found in the investigation of the company.The fourth part from the macroscopic environment industry regulatory environment three aspects analyzes the China life insurance branch of Inner Mongolia the objective environment of the network marketing,on the basis of more targeted analysis in Inner Mongolia,China life insurance branch in China insurance network marketing development.The fifth part analyzes the overall internal network marketing situation of the company from the four aspects of strengths,weaknesses,opportunities and threats of Internet marketing in China Life Insurance's Inner Mongolia Branch,giving full play to its advantages and making up for shortcomings.China Life Insurance Inner Mongolia Branch's network marketing strategy puts forward the basis.The sixth and seventh parts are the key content of this article.According to the current situation of China Life Insurance Inner Mongolia Branch,we analyze the network marketing strategies of China Life Insurance Inner Mongolia Branch from the aspects of products,prices,channels and promotions.Some network marketing strategies are optimized;the basic guarantee requirements for the implementation of the corresponding marketing strategies are put forward in terms of human resources,information technology,and capital,and the effective implementation of the network marketing strategy of China Life Insurance's Inner Mongolia network is effectively guaranteed.