| The domestic water-proofed paper profession passes through construction in recent years, starts to enter the output fast rise period, is higher than the national economy and other professions rates of rise by far. And the project scale is big the aspect which, the product scale enhances unceasingly, supply exceedss demand to form gradually. The Furong Paper in the new the beginning of century, held the state structure adjustment the historical opportunity, exceedssed develop some kind of water-proofed. Facing the competition intense watei-proofed paper market, how does the Furong Paper through the widespread thorough investigation and study, scientifically carry on the market to subdivide day by day with the choice goal market as well as the accurate market localization, dodges the market risk by deferenct the strategy, the realization benefit maximization and enterprise's fast healthy development, is a Furong Paper water-proofed paper project construction important topic.This article through to the domestic water-proofed paper produce market, specially the company original wide ranges market enters president to reach a year widespread thorough investigation and study, to the domestic water-proofed paper products market, the water-proofed paper productivity, water-proofed paper product demand aspect and so on condition and development tendency, water-proofed paper product import condition, water-proofed paper foundation plate has carried on the investigation statistics, investigated and has analyzed the water-proofed paper product demand profession classification and the characteristic, the water-proofed paper product region market demand and the characteristic. And the basis diagnosis research Furong Paper water-proofed paper product goal market choice and the market localization, proposes the Furong Paper water-proofed paper produce market promotion and the marketing strategy.According to each place market capacity and the demand characteristic, as well as to the Furong Paper geographical feature and the superiority analysis, the Furong Paper choose South China, East China, south central, southwest four wide ranges for the water-proofed paper goal market, And along with the product scale unceasing enhancement also may consider increases Shanxi, Anhui, Shandong is the goal market, goes into production the initial period product suitably to locate in the center low scale, by lowly locates the high quality the method to enter the market, sets up the good brand image as soon as possible, but the medium and long-term must locate the high scale, the product should to the added value product development. And the basis water-proofed paper produce market characteristic and the demand, strengthen the product marketing channel the construction and the product promotion as well as the product marketing team's construction. |