The Research On The Tourist Experience Of Overseas Chinese Farms From The Perspective Of The Guest-Host Interaction

People are more willing to experience traditional rural life in the suburbs,and leisure tourism has gradually developed.Over the past 40 years,with the gradual advancement of reform and opening up,China's overseas Chinese work has continuously presented a new situation.The Chinese government has further strengthened the emphasis on the survival and development of overseas Chinese,returned overseas Chinese and overseas Chinese,and the transformation and upgrading of overseas Chinese farms.This paper takes the guest-host interaction as the core of research,and draws on the theories of tourism psychology,tourism anthropology,tourism sociology and interpersonal interaction.This paper studies the interaction between overseas Chinese and tourists in Overseas Farm,and deeply explores the interactive content and tourist experience of the guest,and studies the interaction between the interaction between the customer and the tourism experience and satisfaction.This paper adopts a combination of theoretical research and empirical analysis,qualitative analysis and quantitative analysis.Qualitative analysis is mainly reflected in the analysis of the attribute classification of some guest interaction factors and phenomena.Quantitative analysis is mainly reflected in the quantitative analysis of the dimensions of certain tourism experience that affect the interaction of the customer and the impact of the customer interaction experience on satisfaction.Through research,the paper draws the following conclusions: The interactive experience of the overseas Chinese farmer has a positive correlation with the satisfaction of tourists.The better the sensory experience,the emotional experience and the cognitive experience,the positive between the guest interaction experience and the tourist satisfaction.The correlation has increased.According to the problems and laws found in the survey,the feasibility opinions and suggestions for the construction and development of overseas Chinese farms were discussed.We must pay attention to the breadth and depth of the interaction of the guests,increase the opportunities for the interaction of the guests,and strive to create a pleasant and positive interaction environment.Improve the tourism marketing and planning management of overseas Chinese farms,and propose the tourism market expansion strategy and the transformation and upgrading of overseas Chinese farms;improve the satisfaction of tourism experience and promote overseas Chinese farm tourism and overall sustainable development.At this stage,the research on overseas Chinese farms is scarce,and the research on the interaction between the guest and the host is also insufficient.Selecting the perspective of the interaction between the host and the host,and studying the interaction behavior and tourism experience of the "guest" and "guest-host" in thespecific "home" of "Overseas Chinese" and "overseas Chinese farms" is a great features and innovations.The research on overseas Chinese farms in China has certain data and development contributions.In addition,this study has attracted much attention to the dynamics of the interaction between the guest and the host,and the in-depth study of the overseas Chinese farm.