A Study On The Influence Of Host-Guest Interaction Preference On Subjective Well Being Of Residents In Tourist Destinations

The relationship between host and guest is always the research topic of tourism anthropology.With the deep integration of culture and tourism,the relationship preference and subjective happiness experience between host and tourists have increasingly highlighted its tourism quality value.In recent years,the study on tourists’ communication preferences and subjective well-being has achieved fruitful results,but the study on the residents of tourist destinations is not as good as that.The study of the relationship preference of tourists and their influence on their subjective well-being can not only help to rebuild the relationship between the host and the guest,improve the sense of belonging and happiness of the residents in the tourist destination community,but also provide theoretical support for the sustainable development of the tourism community.In view of this,based on the research on the relationship between the host and the guest communication and the subjective well-being at home and abroad,combined with the actual situation of the Feng Huang ancient city,the paper constructs the relationship model of the subjective and guest communication preference,community belonging and subjective well-being.Taking community identity,community love,community attachment and community responsibility as the intermediary variables of community belonging,the paper establishes hypotheses,compiles questionnaires and conducts empirical research.In the early days of July2020,we conducted interviews and questionnaire surveys in the community of Feng Huang ancient city,and 474 effective samples obtained from the survey were tested by SPSS and Amos software.The results are as followed.First,close communication and moderate communication preference have positive effects on four dimensions of community belonging,among which close communication has a significant impact on community identity and community responsibility,and moderate communication has a stronger impact on community attachment.Second,close communication and moderate communication have significant positive effects on subjective well-being.Third,the four dimensions of district belonging have positive influence on subjective well-being to different degrees,among which community attachment and community responsibility have more significant influence on subjective well-being,community identity and community love have less influence on subjective well-being.Fourth,the four dimensions of community belonging play a mediating role between the two dimensions of subjective and objective communication preference and subjective well-being.According to the research conclusion and the analysis of the situation of the host-guest communication of the Feng Huang ancient city,this study proposes four management implications: including actively encouraging the interaction between the host and the guest,cultivating the sense of belonging of the residents,paying attention to the reasonable needs of the residents and changing the tourism development mode.