| Since the rural vitalization strategy was created,rural tourism has developed quikly in all places.Rural homestay is important in helping rural folk house resources and promoting the integration of primary,secondary and tertiary industries.It attracts a lot of homestay operators.It’s welcomed by tourists.After homestays attract a great quantity of operators and tourists,how to give full play to host-guest advantages of rural homestays,how to bring tourists better experience values and how to improve tourist satisfaction have become major problems to be solved in the development of rural homestays.This paper selects tourists who have stayed in rural homestays as the research object to explore the logical relationship among host-guest interaction,experience value and tourist satisfaction by using the structural equation analysis method from the perspective of tourists.In the beginning,by searching and combing related literature,this paper divides the host-guest interaction into three dimensions,i.e.information interaction,commodity/service interaction and interpersonal interaction based on previous research results and builds a structural equation model for host-guest interaction,experience value and tourist satisfaction.Besides,this paper also proposes research hypotheses.Second,this paperrevises questionnaires and collects data according to features of host-guest interaction in rural homestays.Third,this paper uses SPSS26.0and MPLUS7.4 to get these research conclusions:(1)interpersonal interaction,information interaction and commodity/service interaction can positively affect emotional experience values;(2)interpersonal interaction,information interaction and commodity/service interaction can positively affect functional experience values;(3)interpersonal interaction,information interaction and commodity/service interaction can positively affect tourist satisfaction;(4)emotional experience value has positive effect on tourist satisfaction,and plays an intermediary role in host-guest interaction and tourist satisfaction;(5)functional experience value has positive effect on tourist satisfaction,and plays an intermediary role in host-guest interaction and tourist satisfaction.Finally,this paper puts forward the following suggestions on the development of rural homestays:(1)rural homestays should focus on tourist participation and provide targeted services to tourists through information interaction so as to realize the co-creation of value between tourists and hosts or waiters of rural homestays;(2)rural homestays should innovate service processes and penetrate hotel reception services into the whole process before tourists check in homestays,during their stay and after they leave the homestays so as to enhance the perception and evaluation of tourists and improve tourist satisfaction;(3)rural homestays should enhanceinterpersonal interaction,create realistic scenes and opportunities for interaction and take the lead to spread local cultures;(4)rural homestays should enhance experience values of tourists,pay attention to demands of tourists and promote the benign development of rural homestays.This is a innovative research because it explores the relationship among host-guest interaction,experience value and tourist satisfaction of rural homestays.The research results fully show that by giving full play to host-guest interaction advantages,we can better enhance experience values of tourists,improve tourist satisfaction and promote the steady development of rural homestays industry under the background of general trend of personalized tourism. |
