The Business Plan On Cherries Importing Project

China’s domestic fruit is weak in the market.Domestic cherries are difficult to sell and prices are low.International cherry producers are entering China in a big way.This contrast reveals that China’s fruit consumption is upgrading to high-end,but the domestic fruit industry has failed to adapt to market changes in the difficult situation.This article uses cherry imports as a project study and carries out the following series of studies.In the above context,this paper mainly uses the combination of theory and practice.The macro analysis of the Chinese fruit market are the competition analysis of the cherry industry and the relevant theory of international motivation.With reference to various platform sales models and experiences,I hope to provide suggestions and solutions for the cherry import project and to solve these problems through a series of research and analysis: sales strategy and sales model selection,target market positioning,profitability Forecasts and predictions of risks,etc.Based on the background analysis of the cherry import project,the objectives and content of the research were determined.The macro environment found that the import of cherries also showed high growth under the condition of stable annual stability,and the national policy was Gradually opening up the import of cherries in other countries,coupled with the increasingly mutually beneficial bilateral trade between China and the cherry importing countries.The simplification of the fruit inspection,quarantine process and the strong support of the “One Belt,One Road” policy provide a broad market for the project.This paper also uses Porter’s five-force model to analyze the competitiveness of the fresh fruit industry.Combined with the SWOT analysis of the project,it decides to adopt a differentiated strategy for sales,and then applies STP for strategic positioning and 4Ps methodology to develop the marketing plan for the plan.We use the user life cycle methodology to develop the project’s operational strategy,and analyze the relevant financial data,profitability,investment yield and risk,etc..We found that the investment return period of the project is about 1 year,just the one-third of entire project operation time.The internal rate of return is higher than the average return on investment in the market.Obviously the project is worth investing and carrying out.Cherry import project and the financial indicators of various financial indicators are good.The risks are adjustable and controllable.At the same time,with the implementation of the policy of mutual benefit between China and the cherry exporting countries,cherries will become the fruit of more people to accept.I hope that the research method used in this paper will find that it can bring inspiration and reference to other fruit import trading companies.