Business Proposal Of D&M TCM Health-preservation Club

With the improvement of people's living standards,they concern more and more about their healthy problems.No body wants to be in trouble with illnesses.Traditional Chinese medicine(TCM)has a long history in China.Compare with Western medicine,TCM is an effective way in some specific area such as chronic disease,senile disease and degenerative disease.Just because its specificity and function's different from Western medicine,TMC healthy industry is becoming bigger and bigger.And its speed of development seems is very fast and keep becoming faster.But on the other hand,as TMC healthy industry is lack of occupation standard and supervising,now the technical level,quality of service,quality of people are both irregular.So this situation is very necessary to be changed.In this environment,we have enough confidence to say that it will be an excellent idea to set up a TCM health-preservation club if we have core technological competitiveness and expert professionals.This proposal is a research for business plan of D&M TCM Health-preservation Club.We expound an entrepreneurial idea of a little scale TCM Health-preservation.After that we begin to analyze if this entrepreneurial project is feasible or not.First we do the market survey.As TCM is only one element of Chinese enlarged healthy market,we study and analyze current situation of enlarged healthy industry.Combine with the development tendency and recent government policies,we analyze the market status of TCM healthy cultivation.Then with the using of SWOT method we give the superiority and disadvantage of this entrepreneurial project.After it we use Michael Porter's five forces model analyze the competitive situation.And considering our scale,requirement we send our organization structure.It including members' compensation benefit,promotion,training and some other staffs' management factor.Finally,we study the financial standing.In this part,we confirm the source of investment.Also we talk about the expenditure,our project's earnings forecast.We do the risk analysis at last of this part.To find what will be the risk and how to prevent it happen.With all these parts,forming a complete business proposal.The purpose of this entrepreneurial project proposal is to give a suggestion to our team if it can be run or not base on our own conditions.It help us to know who is our competitor and how can we find our place without being oppressed by them.Of course discussing what we need to do,considering our strategy and analyzing what risk we are facing also make a great contribution for our team.In addition,it can also be use for other people who want to invest a TCM health-preservation club.I think it will be help.