Study On Competition Strategy Of Guangzhou JH Consulting Company

In order to maintain the market share of the engineering cost industry in the fierce competition and enhance the competitiveness,enterprises find their own positioning and comparative advantages by adjusting their strategies and finding their own positioning and comparative advantages in the competition pattern under the new economic normal,increase their profits and enhance their competitiveness,so as to increase the operating efficiency and enhance the ability to resist risks.If the strategic management is not good enough,the enterprise may face unclear market positioning and run into a dilemma,which will ultimately affect the sustainable development of the enterprise.Guangzhou JH consulting co.,ltd.is a cost consulting company focusing on real estate cost control in guangzhou,which was established in 2008.It is also one of the earliest companies in south China to carry out whole-process cost consulting business.Nowadays,under the new economic normal,and under the influence of national policies on the macro-control of real estate,the competitive pressure is increasing.On the one hand,the pressure comes from the cost control of real estate projects.The macro-control policies of real estate include bank interest rate,land price bidding,demolition and other expense restrictions,which are reflected in the real estate development costs.The other party comes from the internal development of the enterprise.How to expand the scale of the company and retain talents is a question that needs to be considered in the development of the enterprise.In this paper,on the basis of relevant research results at home and abroad,based on the porter competitive strategy theory,compared to guangzhou JH consulting company's external environment to make a SWOT analysis,from the macroscopic environment,competitors,customers,markets and opportunities and threats such as point of diagnosis,and connecting with the company's internal situation,explore the company development and compared with other company's competitive analysis,through the index analysis,mathematical statistics and so on,make effective management strategy for the company,from the aspects of pricing,customers,brand and technology puts forward differentiation competitive strategy,set up a feasible management scheme,put forward the suitable strategic choice for the development of the company,According to the strategic objectives and plans,formulate the company's strategic operation and implementation guarantee.Through the strategic study of guangzhou JH consulting company,through the overall analysis of the enterprise,the opportunities,challenges,confusion and expectations that the enterprise faces will enable all enterprises in the industry transformation period to learn from,at the same time,make us more clear and accurate positioning of their own enterprises,in order to develop a long-term strategic height..